Market Selection and Foreign Entry-Mode SLP

For your final SLP, pretend that an American corporation hired you to write a report giving a recommendation on whether or not they should enter the country that you have been researching for your Modules 1-3 SLPs. You have already done a lot of research on many of the cultural, financial, legal, and political aspects of doing business in your country which you can use as part of your overall recommendation. However, you also need to consider other factors such as the potential size of the market that your country has to offer. No matter how strong a country’s legal or political system, if your country has very few consumers that it will not be a wise decision to enter your country.

One resource to use for your report is Michigan State University’s Market Potential Index (http://globaledge.msu.edu/mpi/2014). This index focuses mostly on various aspects of the size or growth of the consumer market in each country which should provide some valuable information to use in making your recommendation. But don’t rely just on this index. Do some additional research on factors that you think make your country an attractive or unattractive market for an American company and use some of de Kluyver (2012) guidelines on country selection as part of your paper.

When you have finished your research, write a two to three page paper with the following information:

1. What are the positive aspects of your country that would make it an attractive market for an American corporation? Consider all of the main factors that you researched regarding your country for Modules 1-3 plus additional research for Module 4 on market potential.
2. What are the negative aspects of your country that would make it an unattractive market for an American corporation? Consider all of the main factors that you researched regarding your country for Modules 1-3 plus additional research for Module 4 on market potential.
3. Overall what is your recommendation for the American company that hired you to write this report? Do the positives outweigh the negatives? Or vice versa? Explain your reasoning.

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