Simple Discussion board

In Chapter 1 of the textbook, the authors describe the four “Ps” of the marketing mix: product, price, place and promotion. As individual consumers we are surrounded by marketing efforts daily through multiple channels, methods, and locations. In the marketing trade consumer-based marketing is known as B2C. For marketing majors an understanding of the differences between consumer-based and B2B marketing is an essential element of the course.

Please articulate your current perceptions of B2B marketing and explore the differences between B2B and B2C marketing. Utilize examples that reinforce (or contradict) at least two of the main points of Chapter 1 in your text.

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