celebrity endorsements, marketing homework help

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This week we talked a great deal about advertising and the different types of

ads that companies use including those featuring celebrity endorsements like

this Diet Pepsi advertisement with Sofia Vergara.

  • pepsi advertisement
  • Which celebrity would you use to endorse Diet Pepsi in attempts to reach a ‘different’ target group?
  • Who might you use for regular Pepsi? Diet Coke? Coke Classic? Sprite? Explain and justify your choice for each.
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