Marketing (maximum 250words)

Conduct research about how viral marketing works.

Questions

1. What would you do to enhance the chances that a video you post will go viral?
2. What motivations or incentives do you feel would most appropriately drive a lot of users to a particular video?
3. Cite an example of a recent viral video involving an established brand. Describe or post a link to the video. Did the video hurt or enhance the brand reputation?

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