assignment 3

Assignment3 – Search Engine Marketing

Visit a website of your choice. Provide a link to the website. Then, answer the following.

Identify the components that were strategically optimized using SEO and SMO techniques. What could have been done to optimize the site further? Print out a screen image.
Identify the keywords you think would be good tags for the site.
Run a search query using the keywords. Does the site show up in the first page of rankings? In the top three? Why do you think the site was successful (or not)?
While you’re on the search results page, take a look at the sponsored and organic results listings. How do they differ? Which would be most influential if you had been conducting a real search?

Format

The minimum number of pages is 2 ½ and the maximum number is 4, not including references.
Please use Times New Roman font, 12 pt.
Be precise, concise and to the point.
Your assignment should be submitted via Blackboard-Assignment tab.