Yahoo Case Analysis - Business management homework help

Case Topic

The case you will analyze is included in your text, specifically, “Case 30: Yahoo! Inc.: Marissa Mayer’s Challenge,” pages 30-1 to 30-12. In preparation for your case analysis, read “Guide to Strategic Management Case Analysis” in the text, which provides valuable advice on how to analyze a business case. As you develop your analysis and recommendations, use the tools provided in your text to guide you. Also, consider the information and knowledge you are acquiring and think about how you can apply this in your current professional work.

Reference

Pearce, J. A., & Robinson, R. B. (2015). Strategic management (14th ed.). New York, NY: McGraw Hill.

To successfully complete this project, you will be expected to:

Solve problems within professional standards.
Plan strategically for domestic and global environments.
Employ high-performing business management techniques.
Use appropriate financial models and principles to support decisions.
Communicate effectively.
Create organizational value.

To achieve a successful project experience and outcome, you are expected to meet the following requirements.

Content and flow: In your final submission, be sure that the:
- Structure is evident, understandable, and appropriate.
- Main and supporting points are easily identifiable, plausible, and clear.
- Paper employs a minimum of four reputable sources to support main points.
- Logic is identifiable, reasonable, and sound.
- Paper includes at least two charts, graphs, or visual aids to support your points.
- Transitions from point to point are excellent and paragraphs support solid topic sentences.
Number of pages: Your final paper must be 6–8 pages, excluding the title page and reference list.