Pfizer Inc Competitive Advantage and Contingency Plan Assignment
Based on research and SWOT analysis you are to complete an executive summary to the Pfizer Inc.’s CEO (minimum 2000 words) in which you provide recommendations that will enable the company to gain and sustain a competitive advantage in its industry. The information should include:
- What action(s) should be taken?
- Defend why you are making these recommendation(s).
- Describe the expectations that you have for the result(s) of your recommendations.
- Develop contingency plan(s), in the event that your recommendations were to have an adverse effect on the company, what should be done.
The information is to be cited.
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