Consumer behavior: Product Category, Goals, and Proposal

Brand category is automobiles. Brands choose from Toyota, Honda, Ford, and etc.

Submit a product category and product brands. Once the product category is selected, you must identify which determinant attributes most affect product selection by a consumer. Explain which features and benefits are most important to the consumer when making a decision about this type of product. You can do a survey to determine those attributes, but in many cases you can make an informed judgment about them.

"Looking for a Similar Assignment? Order now and Get 10% Discount! Use Code "GET10" in your order"