TCLA The Potentials of Starting a Craft Beer Brewer

To analyze the potentials of starting a craft beer brewer in your assigned company. You will be required to conduct a PESTEL/situational analysis of the assigned country which is India. From that analysis you will prepare and present a country market entry strategy. The deliverables will include:

1. Describing the initial findings of the PESTEL/situational analysis

1. Fully describe the findings of your analysis as well as your market entry strategy

1. Cover findings from your analysis of the economic, technological, and industry specific findings of the assigned country (India ) .

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