Case Study: The “MyJohnDeere” Platform

1. What governance approach did John Deere appear to have adopted? Did it fit the profile of an “old” heavy industry player?2. What difficulties do you think an “old” heavy industry player such as John Deere encountered internally when proposing to develop the MyJohnDeere platform?3. What difficulties do you believe John Deere faced externally among the proposed users?4. How do you think John Deere might have overcome those internal and external difficulties?

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