External Environmental Assessment: Market and Customers

Read and analyze the assigned article.  The review is in two parts.  First, using proper APA (7th ed.) format, write a 1-page summary noting all main elements or ideas of the article.  The second part is your reaction to this article.  Your reaction should include implications or application of the ideas from the article in your own current or future project leadership roles.  Give specific examples of your use or potential use of what you learned from the ideas in this article. Two page minimum, four page maximum. The individual article review reports will be graded on the content and quality of writing.  Make your report clear and concise, grammatically correct and professional.  You must include all the points listed above and adhere to the length requirement.

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