Marketing questions

Answer each question in a minimum 150 words, please include credible references:

1. Why is it important to encourage repeat purchases and customers from a marketing perspective? How might marketers encourage repeat purchases and customers?

2. What are some examples of a high and a low involvement purchase that you have made in the past? What decision-making process did you follow to make these purchases? Were there differences in your decision-making process for the two purchases? Why or why not?

3. What is consumer satisfaction? What impact does consumer satisfaction have on marketing? Why is consumer satisfaction important? Explain your answer.

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