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Write an APA 6th ed. formatted paper, of 10 to 15 pages choosing company as BMW with following requirements
- brief introduction of project company/product/service,
- situation analysis including PESTEL and SWOT analysis,
- product/service features, benefits and brand identity,
- marketing plan objectives,
- competition analysis including differentiation and positioning,
- target market profile,
- distribution plan,
- media plan,
- how the marketing mix (the 4 Ps or 7 Ps) will work together to reinforce the plan objectives, and the marketing communication budget.
- The Executive Summary of the marketing plan is the conclusion.
- References page is the last slide before questions. There is no abstract or other summary.