Sustainability and Green Marketing
Your job in this assignment of 2 pages is to convey a sustainability concept to the business world effectively as a marketing firm. Then you will take a sustainable business concept and communicate it in a way that touches environmental and social stakeholders.Remember that each party has a different way of viewing the world and your marketing piece needs to convince them at their level.Your piece can be in any format:News articleTypes of business sustainability measures:New manufacturing recycling programReduction of water useUsing solar to conserve energyConverting gasoline-powered vehicles to liquid natural gasVendor inspections and verifications to ensure product quality and approved labor forceTypes of environmental causes:Saving the whalesSaving old-growth forestsEliminating povertyImproving the status of women in the worldGlobal warming
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