Market Structure

You are required to write a report about a company of your choice. This must be a real company. Include the following in your report.

• Identify the company and its location.
• Identify the industry in which the company operates.
• Describe the company’s corporate culture.
• Describe the product or service the company provides.
• Discuss non-price competition within the industry.
• Describe the bargaining power of the company’s suppliers and buyers.
• Evaluate the company’s performance during the past three years.
• Describe the long-run goals of the company.
• Make recommendations for improving overall performance.

Your paper must be a minimum of two pages in length, not including the title or references pages. Be sure to provide an introduction.

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