MKTG201

MKTG201 Week 3

NO PLAGIARISM!

Minimum of 250 words total

Book Title: Principles of Marketing

Author(s): Tanner and Raymond

Publisher: Flatworld Knowledge

eISBN: 978-1-4533-4499-6

Answer two of the three forum questions, listed below 

1. Distinguish between targeted marketing and mass marketing and explain what led to the rise of each. Ch 5

2. Describe the different market-segmenting strategies companies pursue and why. Ch. 5

3. Think about some of your friends and what you have discovered by visiting their homes. Do they buy different things than you do? If so, why? How might a company distinguish you from them in terms of its targeting? Ch 5

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