Marketing Management

Module 3 Discussion Forum

Discuss the notion that firms should stop doing business with customers who constantly generate losses versus the notion that the customer is always right.

Your original response is due by 11:55 pm EST on Wednesday, and then reply to another student’s post by Sunday at 11:55 pm EST.  The required length for your original posting is 350 words, and your reply should be a minimum of 250 words.

Module 4 Discussion Forum

Select a problem that a firm might have bringing out a new product or service and discuss how the firm could overcome that problem.

Your original response is due by 11:55 pm EST on Wednesday, and then reply to another student’s post by Sunday at 11:55 pm EST.  The required length for your original posting is 350 words, and your reply should be a minimum of 250 words.

Module 5 Discussion Forum

Select one element of the Marketing mix and discuss how marketing research could help that area.  Be specific in your recommendations.

Your original response is due by 11:55 pm EST on Wednesday, and then reply to another student’s post by Sunday at 11:55 pm EST.  The required length for your original posting is 350 words, and your reply should be a minimum of 250 words.

Module 6 Discussion Forum

Which is more detrimental to a firm, pricing your product or service too high, or pricing your product or service too low?

Your original response is due by 11:55 pm EST on Wednesday, and then reply to another student’s post by Sunday at 11:55 pm EST.  The required length for your original posting is 350 words, and your reply should be a minimum of 250 words.

Module 7 Discussion Forum

Discuss the role of demographics in relationship to integrated marketing communications.

Your original response is due by 11:55 pm EST on Wednesday, and then reply to another student’s post by Sunday at 11:55 pm EST.  The required length for your original posting is 350 words, and your reply should be a minimum of 250 words.

Module 8 Discussion Forum

Discuss the phrase “let the buyer beware” and its relationship to an ethical marketing perspective.

Your original response is due by 11:55 pm EST on Wednesday, and then reply to another student’s post by Sunday at 11:55 pm EST.  The required length for your original posting is 350 words, and your reply should be a minimum of 250 words.

 

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