QUESTIONS FOR LOCAL LION COFFEE SHOP
- How is the local lion coffee shop positioned differentially from Starbucks?
- Do you agree or disagree with Local Lion’s pricing strategy? If not, then how would you adapt and develop a new pricing strategy? Could marketing research be used here? What questions might you ask?
- As more students and tourists were heading to Starbucks now that it was present, Davis was left wondering what his next move should be. What could he do to keep his business steady and his customers loyal? What options should he explore?
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