L5 M300 The consumer decision journey
Material to be used:
Questions:
1. Use a product category to explain the concept of the Traditional Purchase Funnel. (5P)
2. Use the same product category to explain the concept of the Consumer Decision Journey. (5P)
3. Briefly explain the changes in the consumer buying behavior that make Consumer Decision Journey a better model than the Traditional Purchase Funnel? (7.5P)
4. How do the Marketing decisions differ in the case of Tradition Purchase Funnel and the Consumer Decision Journey? (7.5P)
General Instructions:
submitted in a single-spaced word document and should not exceed two pages. Ensure that your name is clearly printed on top.
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