Marketing Strategies 651, assignment help

Create a brief presentation for the class in which you:

• Present a Blue Ocean idea (not one you make up – an existing product or service that you believe exemplifies a Blue Ocean

Describe how this product/service fits the Blue Ocean model:

– how does it create new demand?

– how does it diverge from the competition/make it irrelevant?

– how does it achieve value innovation, i.e., how does it create value for the company and the customer?

– what is its unique focus?

– does it have a memorable tagline?

– Use visuals to support your presentation (PowerPoint preferred)

Time – approximately 5 minutes