Integrated Marketing Programs, marketing homework help

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Review the attached document. At the end of the document, please add 4 to 6 paragraphs explaining:

1. How an integrated marketing program contributes to REI’s economic success and identify opportunities for improvements to the marketing program that could improve the company’s economic success.

2. How an integrated marketing program contributes to LL Bean’s economic success and identify opportunities for improvements to the marketing program that could improve the company’s economic success.

 
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