Approach to Crisis Management
Write a 700-paper and respond to the questions at the end of your selected case study to form the basis for your response. Which are:
- How would you characterize Martha Stewart’s initial public relations response to the charges against her?
- What key public relations principle did Martha Stewart violate?
- Had you been advising her, what public relations strategy and tactics would you have recommended? How “vocal” should she have been?
- How important, from a public relations perspective, was her decision to go to jail early?
- What public relations strategy should Stewart adopt now?
- Should she acknowledge that she made mistakes?
- What went well regarding the PR response to the situation?
- What might you have recommended to improve the response?
- Cite PR concepts from other sources to support the points you are making.
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