What are the STRATEGIC Planning steps you would take to begin to address this challenge?

XYZ Corporation manufactures and sells, through retailers, its world famous “widgets”. Sales have been falling at the rate of 5% per year over the last 3 years. About 5 years ago, ABC Corporation began manufacturing and selling, directly through Amazon, a comparable product priced below that of XYZ.

You are the CEO of XYZ

What are the STRATEGIC Planning steps you would take to begin to address this challenge?

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