Direct Marketing

A salesperson for a surgical device company can often be found supervising its use and coaching a surgeon for hours in an operating room. Conversely, pharmaceutical sales representatives spend much of their time in a physician’s office or waiting rooms hoping to see a doctor for a few minutes of conversation while they drop off drug samples. Which one of these delivers more value to physicians and the company? Assignment must have references and they must be referenced per APA guidelines. 300 words

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