Introduction of your Business and Cultural Analysis, marketing homework help
For your final paper you will be developing an international business plan. The scenario is that you have a small business in a country of your own choice and would like to expand on a global level. This business will be used in all of your assignments. Select a country of your choice that you might want to explore doing business in. Review the following website- http://geert-hofstede.com/argentina.html. Based on your findings prepare a 4-5 page report that addresses the following:
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- Company background (inclusive of the product or service description)
- Rationale for expanding on a global level.
- Country selection for expansion. This needs to include:
- Economic background of the country.
- Customs both verbal and nonverbal.
- Education level.
- Income level.
- Hofstede’s factors that might impact doing business in your selected country.
- Justification of the selected country
- Use at least three (3) quality references. Wikipedia does not quality as academic resources. Credible websites are acceptable.
Your assignment must follow these formatting requirements:
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- Be typed, double spaced, using Times New Roman or Ariel font (size 12), following APA formatting inclusive of: title page, headers, page numbers, citations and references. The title and reference page are not included in the page count.
Course Outcomes:
Examine the international business environment
Analyze feasibility of entering an international market
Course Objectives:
Examine international economies
Understand cultural influences on international business