Ice cream survey, communications homework help
Assume you are planning to open an ice cream shop on campus (price range 1.50-2.00). There are currently no Ice cream shops within three miles of your campus. You are deciding between leasing space in the student center or opening a stand-alone shop on the outskirts of campus. You recently surveyed just over 400 university students to identify their preferences. Write a marketing report that includes your survey objectives, methodology, findings, and conclusions.