external environmental analysis

You will perform an external environmental scan for BP

Write a 1,050 to 1,400-word external environmental analysis in which you include the following:



Determine how to create value and sustain competitive advantage using the environmental scanning strategy. See Chapter 1, Figure 1.2 and supporting discussion

Evaluate the company’s external environment. See Chapter 2, Figure 2.1 and supporting discussion

Assess the company’s general environment. See Chapter 2, Table 2.1 and supporting discussion



Evaluate the organization’s industry operating environment.

See Chapter 2, Figure 2.2 and supporting discussion

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