Marketing Analysis, writing homework help

Complete the following tasks about CHICK-FIL-A

Summarize key details about the organization. What does it do? Who are its customers, clients, prospects, or constituents?

Perform a SWOTT analysis, placing particular emphasis on long-term trends affecting the organization and what its competitors are doing.

Analyze the organization’s mission statement. Does it address the following core components:

Customers—who do we serve?

Product/service—what do we provide?

Market—who/where are our customers?

Core competencies—how do we provide or deliver our product/service? What gives us a competitive advantage?

Measurability—how do we know when we are successful?

Defend a new/revised mission statement. It should be a succinct statement of what the organization is, what it does, and who its customers are. Be sure to support why your revisions are an improvement to the current mission statement.

Submission Details:

Present your analysis as a 3- page report in a Microsoft Word document formatted in APA style.

On a separate page, cite at least three peer-reviewed sources using APA format.

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