controlling marketing efforts, business and finance homework help

you and andy are eager to present a detailed proposal of the marketing plan for the introduction of the new brand of fine chocolates to the company’s board of direction. before you do that andy want yo to develop product policies and create a measure of customer satisfaction that will help yo exert some control over the formulated marketing strategy 4000-5000 words.

title page

executive summary

introduction

environmental factions

definition of population

demand estimates

product strategy

distribution strategy

communication strategy

pricing strategy

product policies

customer relationship marketing

conclusion

references

appendix

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