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Ad War (Dunkin v Starbucks)
Find two fast-food ads online(Dunkin Donuts and Starbucks), each representing a different stage of the Communications Effects Model. Post the ad or provide a link so others can view it. Explain how each ad relates to that stage. Which stage on the DAGMAR model does it fit? Which do you think is the better model for creating ad objectives? Explain your choice
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