Entries by Mary

L5 M300 The consumer decision journey

Material to be used: Questions: 1. Use a product category to explain the concept of the Traditional Purchase Funnel. (5P) 2. Use the same product category to explain the concept of the Consumer Decision Journey. (5P) 3. Briefly explain the changes in the consumer buying behavior that make Consumer Decision Journey a better model than […]

 

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QUESTIONS FOR LOCAL LION COFFEE SHOP

                               How is the local lion coffee shop positioned differentially from Starbucks? Do you agree or disagree with Local Lion’s pricing strategy?  If not, then how would you adapt and develop a new pricing strategy? Could marketing research be used here? What questions might you ask? As more students and tourists were heading to Starbucks […]

 

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Substitution Effect

Views of price elasticity is different for teenagers than adults. Thinking back to when you were a teenager, were you more or less price sensitive than you are now in making gasoline consumption decisions? When you encounter an unexpected increase in gasoline prices now, what is your reaction to the changes in price? Do you […]

 

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HIV/AIDS

Part I: HIV/AIDS has affected millions of people in the United States and the world since the 1980s. On a global scale, large numbers of people with HIV/AIDS are not receiving the needed treatment. Congress created The Ryan White Care Act of 1990 to assist public hospitals struggling financially from caring for uninsured men and […]

 

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Cultural Analysis

Due to the significant impact of culture in the business environment, use Hofstede’s compare countries resource to choose a country for your project and conduct a cultural analysis of your project country, using the resource to investigate the specific culture scores for Hofstede’s dimensions of culture. In this discussion, you will work on the following […]

 

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Assignment

 Overview: Persuasion is a constant in each of our lives. No matter where we look, what we read, what we see, or who we interact with, we are inevitably going to encounter some form of persuasion. Advertisements want us to buy things. Newspapers and television want to convince us of how we should feel about […]

 

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Week 1 Discussion

Before beginning work on this week’s discussion forum, please review the link “Doing Discussion Questions Right,” the expanded grading rubric for the forum, and any specific instructions for this week’s topic. By the due date assigned, respond to the assigned discussion questions and submit your responses to the appropriate topic in this Discussion Area. Respond […]

 

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Global Economy

This course has major project assignments due in Week 3 and Week 5. It will take more than a week’s effort to adequately complete them. Plan time to start the research and work on those assignments earlier than the week in which they are due. In recent years, the free trade movement has come under […]

 

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BBA 301 – Week 2 Data Validation Assignment

The HR tab in Hospital.xlsx file contains the employee records downloaded from the personnel database of a fictitious hospital.  Data is required in all fields except Address 2 and Phone. If a phone number is entered it must adhere to the 999-999-9999 format. At least 100 data errors exist in this file. On the Errors […]

 

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HRM 310 – Week 2 Movie Analysis

You are required to compose a film/literature analysis on each of the films/stories assigned in the course. The analyses should be between 500 and 750 words long. They should be well written, following standard rules of grammar and composition, and developing consistent, cohesive ideas over several paragraphs. The goal of each analysis is to integrate […]

 

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