Entries by Mary

Case Study

1. Summarize the case study in one paragraph.  I specifically want you to focus on three major components : a. RadioShack’s core strength b. The strategy used by RadioShack in the 1990s c. The reason behind the failure of the new strategy 2. Use the “Product/Market Expansion Grid” to describe RadioShack’s strategy that they started […]

 

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SUPPLY CHAIN AND CHANNEL MANAGEMENT

 1. What is the difference between and indirect and a direct marketing channel?  2. What are the differences among the three types of vertical marketing systems?  3. How do firms develop strong strategic partnerships with their marketing channel partners?   4. What are the marketing channel links associated with each information flow?  5. How do marketing […]

 

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Revenue Management And Pricing Analytics

Recently, I have purchased the book “Revenue Management and Pricing Analytics” written by Guillermo Gallego and Huseyin Topaloglu. I have a question about the use of marginal analysis mentioned on page 6. By using marginal analysis, it compares the anticipated marginal revenue of full fare to the expected marginal revenue of discounted fare. And it […]

 

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MKT 470

We already know the importance of social media in business. As more and more people join social media sites and use them regularly and efficiently, the social media industry will grow in the future. Therefore,  Please answer the following questions: “How the recent social media boom has affected international business ” (no more than 500 words).     “Looking […]

 

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Crisis Management

Read the attached story… Write a 700- to 1,050-word paper and respond to the questions at the end of your selected case study to form the basis for your response.  What went well regarding the PR response to the situation?  What might you have recommended to improve the response?  Cite PR concepts from your text, […]

 

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LAW, ETHICS & CORP. GOVERNANCE

“PART 2” Assignment: The Value of Fair Treatment in the Workplace (NEED ABOUT 4-5 PAGES) You have been hired as a management consultant by a large company to examine the business decisions of the company in regard to employee protections. The laws applicable are federal antidiscrimination laws, federal health and safety laws, and employer firing […]

 

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GLOBAL MARKETING MANAGEMENT

“PART 1” Online Discussion (NEED ABOUT 250 words) “E-Commerce and Global Corporate Citizen” Please respond to the following: Describe one (1) of the primary barriers to entry that limit access to the global eCommerce marketplace. Next, determine whether this barrier is primarily a company or country issue, then provide a solution that will address this […]

 

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Marketing Plan Assignment: Vision & Mission

Now that you have selected your business, find 3-5 other businesses that are very similar to your primary product or service offering. For example, If you want a T-shirt business with your primary offering being designer T’s; then select other T-shirt companies that do what you want your company to do. (Note: the reference to […]

 

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Incubators and Discussion

 Here’s an example of an incubator in the Dayton area (Links to an external site.)  http://tecdayton.com/ (we saw a video on this place (Links to an external site.)  https://www.youtube.com/watch?v=NRiN9p__c08&feature=youtu.be earlier in the module). Search for an incubator that could have helped your cleint when they first started their business. Address the following: Include the incubator’s name, brief description, […]

 

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SWOT

Complete a SWOT analysis for the client you picked in Module 1. See this resource on SWOT… ADD NEW PDFS What is a SWOT 1 What is a SWOT 2 SWOT: Provide at least 3 of each: strengths, weaknesses, opportunities, and threats. Note that your list should not just be two or three words each. […]

 

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