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Brand strategy is often a key component of marketing strategy. Brands usually increase in value over
Brand strategy is often a key component of marketing strategy. Brands usually increase in value over time and can be leveraged in a number of ways.
For example, a well-recognized brand can be leveraged by a company to gain access to new product markets or industries as well as foreign markets.
Class, can you come up with an example of a company leveraging their brand to enter a new market?
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