Warning: Trying to access array offset on value of type bool in /home/topgsnkq/timelyhomework.com/wp-content/themes/enfold/framework/php/function-set-avia-frontend.php on line 570
Business Research for Decision making
“The halo effect is the systematic bias that the rater introduces by carrying over a generalized impression of the subject form one rating to another” (Cooper and Schinder, 2003, p. 257). Why is it important for a research to be aware of the halo effect? What steps can a researcher to take to minimize this?
Cooper and Schindler (2003). Business research methods.