Deliverable Length: 400-600 words (Using atleast 2 in-text citations)

• Define demographics, psychographics, and market segmentation.
• Using the scenario as an example (attached), identify and analyze (at a summary level) 2 potential target segments using demographics and psychographics that may meet the bank’s high-level strategic goals.
• Select 1 segment, and illustrate why this is the best segment to select based on a detailed discussion of needs, wants, and psychographics of that segment and how they align with achieving the bank’s long-term strategic goals.

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Directions: Answer the following questions on a separate document. Explain how you reached the answer or show your work if a mathematical calculation is needed, or both. Submit your assignment using the assignment link above.

A. Bad Boys, Inc. is evaluating its cost of capital. Under consultation, Bad Boys, Inc. expects to issue new debt at par with a coupon rate of 8% and to issue new preferred stock with a $2.50 per share dividend at $25 a share. The common stock of Bad Boys, Inc. is currently selling for $20.00 a share. Bad Boys, Inc. expects to pay a dividend of $1.50 per share next year. An equity analyst foresees a growth in dividends at a rate of 5% per year. Bad Boys, Inc. marginal tax rate is 35%. If Bad Boys, Inc. raises capital using 45% debt, 5% preferred stock, and 50% common stock, what is Bad Boys cost of capital?

B. If Bad Boys, Inc. raises capital using 30% debt, 5% preferred stock, and 65% common stock, what is Bad Boys cost of capital?

C. On page 457, your textbook details the term Cannibalization. In your own words, identify two corporations that have dealt with cannibalization and what steps were taken to overcome the cannibalization. Please provide any citations and references. Please be articulate in your responses.

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**Please assist with the following “BLOG POST” topic shown below. Please note that answer must be original, no longer than 4 paragraphs. I will CHECK FOR PLAGIARISM prior to final contract**

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“Consumer and Shareholder Protection” Please respond to the following:

• You are tasked with writing a blog post discussing Facebook’s stance on consumer privacy in the digital age.

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Assignment 2: Business Research Report

Surveys have consistently shown 60% of Americans would like to start their own business, but not nearly as many act on this desire. If a person is serious about pursuing this notion, one of the first things he or she should do is think critically about what business to pursue. The next step involves doing some research about the business services and products, and then it’s a matter of putting those initial thoughts in writing.

Becoming a famous and wealthy entrepreneur like the founder of Facebook or Apple may not be at the top of your list, but for the purpose of your class project, let’s say that it is. You will have to decide what business you want to go into, where you want to do business, how you intend to make money, then put that basic information into a research paper suitable for business planning purposes.

Your assignment:

Prepare and submit a report of 500-750 words using APA format that reflects your thoughts about a specific business in which you have an interest in starting. If you don’t have any particular business in mind, you may do an internet search to explore business ideas for one that best suits your interests. One such site is http://www.entrepreneur.com/startingabusiness/inde…, but an expanded internet search can reveal a number of similar sites.

Your report should include:

• The purpose of the business in terms of the product or service you intend to provide through your business
• Your belief(s) about why this product or service would be profitable for a business
• At least two major obstacles that would get in the way of launching this business
• Other people, companies, or organizations, which have been successful with this, or a similar, product or service?

Resources for additional information or help with your idea (people, websites, agencies, actual business contacts, trade associations, etc.).

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The purpose of this assignment is to discuss the elements of the different types of employment relationships and to analyze the ethics behind potentially discriminatory employment policies.

Scenario: An employee is hired by Dream Massage to be a massage therapist. She is hired as an independent contractor and, therefore, receives no tax withholding or employment benefits. Dream Massage requires the employee to work a set schedule, provides her clients and all her massage products, and exercises complete control over how she does her work. In addition, when the employee shows up to work the first day, she is informed by her employer she cannot wear her hijab as it violates the company’s dress policy.

Create a 700- to 1,050-word report in which you examine the employment issues presented in the scenario, including the following:

• Analyze whether the employee qualifies as an employee or independent contractor.
• Discuss whether Dream Massage has potentially violated any employment discrimination laws.
• Analyze the ethical considerations behind maintaining a rigid company dress policy.

Cite a minimum of three peer-reviewed references.

Format your paper consistent with APA guidelines.

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