300 to 400 Pay grades and pay ranges

Building Pay Structures

Chapter 8 reviews how and why pay structures are created.

It is typical for industry to use pay grades and pay ranges in this process.

There are multiple questions in this discussion.

Assume that you are Compensation Manager for a mid-size manufacturing firm.

The firm has recently hired several professional engineers.

Your assignment (as the Compensation Manager) is to write a presentation (in paragraph/letter format) that will explain the compensation structure of the firm.

Understand that your audience has no knowledge of compensation terms or compensation theory. Write your presentation accordingly.

In your written presentation include –

The definition and explanation of pay grades – be sure that your explanations will be understood by your audience

The definition and explanation of pay ranges – be sure that your explanations will be understood by your audience.

Assuming that the mid-point for Engineer I has been set at $40,000, calculate and explain in your presentation the minimum and the maximum pay range for the Engineer I position. The company has determined the range spread should be set at 30%.

Your organization has established four pay grades for professional engineers. All of the new engineers have been slotted into the lowest level or Engineer I. Explain how pay levels increase from Engineer I to Engineer IV. You can make assumptions about the pay differences between the four grades.

Explain how employees in the Engineer I pay grade may progress into the higher pay grades for engineers.

Research and list at least three outside sources.

Your submission should be between 300 and 400 words.

 
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the police in American society, law homework help

I have everything you need in the drop box. This week’s reading provides an overview of the police in American society. After reviewing the week 8 lesson for this week; discuss at least one item you learned from each week’s lesson in the course covering weeks 1-7. You will notice that the re-cap in the week 8 lesson is arranged by weeks. Your answer to the question should be a minimum of 600 words.

 
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HR Cap wk 1

Hello, Please see the below:

As a change leader or consultant, you must determine the catalysts driving the changes in your organization to design an effective case for change and change-strategy. Beyond Change Management [a second book written by the author from which some topics are included in the textbook for this course] introduces seven drivers of change which, taken together, expand leaders’ typical view of the scope of change. All seven drivers must be addressed to accurately scope your change effort and plan its rollout strategy—especially if it is transformational. The Drivers of Change Model is shown in Figure 1.1 in the Introduction of [the textbook], and the sidebar [on page 57] briefly defines each driver. Each provides essential data for the determination of what must change in the organization and why. They might also inform what must not change. Remember, explore all seven drivers; do not stop at organizational imperatives. A full scope for transformation must include culture, behavior, and mindset. (Ackerman-Anderson & Anderson, 2010, p. 56)

Instructions

  1. respond to the following questions:
    1. Determine catalysts driving change in your organization, with reference to each of the seven drivers of change: environmental forces, marketplace requirements for success, business imperatives, organizational imperatives, cultural imperatives, leader and employee behavior, and leader and employee mindset.
    2. Describe the primary types of change you hope to accomplish through your capstone project: developmental, transitional, or transformational.
  2. Provide a detailed post that demonstrates clear, insightful critical thinking. Your initial posting should be 200 words long.
  3. Your posting is to include, at a minimum, one resource properly cited and referenced: Ackerman-Anderson, L., & Anderson, D. (2010). The change leader’s roadmap: How to navigate your organization’s transformation (2nd ed.). San Francisco, CA: Pfeiffer.
 
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Describe the Internet of Things (IoT)

Complete a Word document that answers the following question:

Describe the Internet of Things (IoT).

What is it and how does it work?

What concepts or entities could be connected to the concept of IoT?

Describe a scenario of how you would work with the IoT in your future?

 
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IT project management

Case study – Social Media Research Centre

During a meeting with his boss (David Wright), Bruce has been asked to establish a researcher centre. The research centre, which will commence operations in February 2018 first as an informal research group, should be established by June 2017. Alex’s decision to proceed with this major project is spurred by the fact that an associated organizational centre, which researches in a closely related area, has recently ceased operations. There is also a tremendous pressure from David’s senior executives to produce high quality research that is focused in nature. In fact one of David’s senior executives’ comments was that David’s Unit does not have a clear identity when it comes to its scholarly research output compared to the one in Australian National University. After several meetings with subject matter experts (consultants) and a rigorous analysis of the current trends in research in the area of information technology it has been decided that the most appropriate research area for the proposed research centre to focus on is social media. Fortunately several of David’s Unit staff are active researchers in this area. What made this direction even more attractive is that demand from Master and Doctoral students has been largely for programs in this area. David’s Unit also enjoys a very good relationship with an international expert Craig Bamworth in the social media area who has kindly agreed to offer his expertise to Bruce (the program manager).

One of the projects within the Social Media Research Centre larger project that Bruce has identified as important is the development of a web application for the proposed centre.

This application would include an internet website and section for members on the intranet. Bruce has appointed You as the manager of this project commencing work on 1 April 2017. Bruce’s team has conducted the feasibility study and financial analysis to confirm that project must go ahead and must commence as you join your role.

You must assist Bruce in preparing the project charter that need to be submitted within first week of May 2017 via a kick-off meeting to be held with all major stakeholders presenting and discussing the charter before they all signoff and approve charter.

This website should contain information about the major research projects, list of supervisors, Masters and PhD student projects, publications (conference and journal papers), and project reports. The application manager Sonia Reed should update all these details on the website using the intranet login. Members can also update their project details via their member account. It has also been identified by Bruce that displaying the information, program, recorded presentations and reports/publications of the events held in the area of social media research will help in promoting the centre. Sonia would collect this information from the events manager and update the information on the web application before, during and after the events as needed.

Your team must include appropriate experts to assess the application, network and database software and hardware needs to support this project.

Your manager, Bruce has given you guidance that the project needs to be completed within 8 months and that costs should be minimised wherever possible with given budget of AUD 50000.00

Case study – Social Media Research Centre

During a meeting with his boss (David Wright), Bruce has been asked to establish a researcher centre. The research centre, which will commence operations in February 2018 first as an informal research group, should be established by June 2017. Alex’s decision to proceed with this major project is spurred by the fact that an associated organizational centre, which researches in a closely related area, has recently ceased operations. There is also a tremendous pressure from David’s senior executives to produce high quality research that is focused in nature. In fact one of David’s senior executives’ comments was that David’s Unit does not have a clear identity when it comes to its scholarly research output compared to the one in Australian National University. After several meetings with subject matter experts (consultants) and a rigorous analysis of the current trends in research in the area of information technology it has been decided that the most appropriate research area for the proposed research centre to focus on is social media. Fortunately several of David’s Unit staff are active researchers in this area. What made this direction even more attractive is that demand from Master and Doctoral students has been largely for programs in this area. David’s Unit also enjoys a very good relationship with an international expert Craig Bamworth in the social media area who has kindly agreed to offer his expertise to Bruce (the program manager).

One of the projects within the Social Media Research Centre larger project that Bruce has identified as important is the development of a web application for the proposed centre.

This application would include an internet website and section for members on the intranet. Bruce has appointed You as the manager of this project commencing work on 1 April 2017. Bruce’s team has conducted the feasibility study and financial analysis to confirm that project must go ahead and must commence as you join your role.

You must assist Bruce in preparing the project charter that need to be submitted within first week of May 2017 via a kick-off meeting to be held with all major stakeholders presenting and discussing the charter before they all signoff and approve charter.

This website should contain information about the major research projects, list of supervisors, Masters and PhD student projects, publications (conference and journal papers), and project reports. The application manager Sonia Reed should update all these details on the website using the intranet login. Members can also update their project details via their member account. It has also been identified by Bruce that displaying the information, program, recorded presentations and reports/publications of the events held in the area of social media research will help in promoting the centre. Sonia would collect this information from the events manager and update the information on the web application before, during and after the events as needed.

Your team must include appropriate experts to assess the application, network and database software and hardware needs to support this project.

Your manager, Bruce has given you guidance that the project needs to be completed within 8 months and that costs should be minimised wherever possible with given budget of AUD 50000.00

Value: 25%

Due date: 19-May-2017

Return date: 09-Jun-2017

Submission method options

Alternative submission method

Task

This assignment follows from the case study used in Assessment 2. For the same case study, complete the following tasks by creating the following:

  1. WBS first using indented format. (25 marks)
  2. Gantt chart-Take the WBS you have already developed. Define all of the activities that will be necessary to create each deliverable in your WBS. Create a schedule for your project. First create the schedule by hand using Post-it Notes, and then put the information into MS Project. Take screenshots of the schedule to be pasted in your word document that you are submitting. Be sure to include all of the summary rows (including the first row for the project title) and any key milestones. Make sure the critical path is easy to see.- 10 marks
  3. Create a time-phased budget for your example project using bottom-up estimating. To the extent your sponsor will supply rates for workers, use those. Approximate rates for ones you cannot get. Ask your sponsor how they treat indirect costs. Be sure to include direct labour costs for you and your team mates and add 20% for fringe. State all assumptions and constraints you have used when creating your budget. State how confident you are in your estimates and what would make you more confident. Give examples of known knowns and known unknowns on your project. Tell how you have budgeted for both of them plus how you have budgeted for unknown unknowns. (15 marks)
  4. Create a risk register ( 4 risks- 3 negative and 1 positive risk)for your example project. (20 marks)
  5. Quality Management Plan. (10 marks) It should include:
    A short statement that reflects your team’s philosophy or objective for ensuring that you deliver a quality system to your client. ( 4 marks)
    Develop and describe 3 quality issues related to this project that your project team could implement to ensure quality ( 6 marks)
  6. Closure checklist and project evaluation. (20 marks) :
    Develop a closure checklist that the project team will use to ensure that the project has been closed properly.
    Develop a project evaluation –outline and discuss how your project’s MOV will be evaluated.

Rationale

This assessment task covers topics 5 to 9 and has been designed to ensure that you are engaging with the subject content on a regular basis. More specifically it seeks to assess your ability to:

    • demonstrate how a practicing project manager actually applies project management skills,
    • methods, techniques and tools ;
    • use an industry standard project management software tool (Microsoft Project);
    • apply project management skills, methods, techniques and tools to a real world problem typical of a project manager;

Marking criteria

STANDARDS
Criteria

FL

P

C

D

HD

Work Breakdown Structure (WBS)- 20 marks unclear attempt that is ambiguous / incomplete WBS is mentioned with some breakdown of Project Scope. WBS is structured, having detailed coverage for Project scope / Phase of project. WBS is well structured, having logical and complete coverage for Project Execution WBS is structured, having logical and complete coverage for Project Execution and integrated into Project Schedule and Resource Matrix.
Gantt Chart ( 10 marks) unclear attempt that is ambiguous / incomplete Gantt chart shows- some activities included, schedule created, summary rows shown, few /none milestones shown Gantt chart shows- some activities included, schedule created, summary rows shown, first row shows project title , total duration shown, some milestones shown, critical path shown Gantt chart shows- most activities included, schedule created, summary rows shown, first row shows project title , total duration shown, most milestones shown, critical path shown Gantt chart shows- all activities included, schedule created, summary rows shown, first row shows project title , total duration shown, all necessary milestones shown, critical path shown and easy to see
Budget ( 15 marks) unclear attempt that is ambiguous / incomplete Bottom-up estimating done, few assumptions and constraints you have used when creating your budget stated. Budget extracted from MS Project showing overall budget Bottom-up estimating done. some assumptions and constraints you have used when creating your budget stated. Examples of known knowns and known unknowns on your project given. Budget extracted from MS Project showing overall and breakdown for all summary tasks and resource Bottom-up estimating done. Direct labour costs for you and your team mates and 20% for fringe included. Most assumptions and constraints you have used when creating your budget stated. Confidence level for estimation stated. Examples of known knowns and known unknowns on your project given. Budget extracted from MS Project showing overall and breakdown for all summary tasks and resource Bottom-up estimating done. Direct labour costs for you and your team mates and 20% for fringe included. All assumptions and constraints you have used when creating your budget stated. Confidence level for estimation stated. Examples of known knowns and known unknowns on your project given with explanation. Budget extracted from MS Project showing overall and breakdown for all summary tasks and resource along with various costs
Risk Register ( 20 marks) unclear attempt that is ambiguous / incomplete

Some values of

Risk register

are accurate and

Consistent, some items of the register complete.

Most values of

Risk register

are accurate and

Consistent, most items of the register complete.

All values of

Risk register

are accurate and

Consistent, all items of the register complete.

All values of

Risk register

are accurate and

consistent, all items of the register complete. Risks are relevant to the case study

A ClosureChecklist is produced alongside the development of a project evaluation.
(10 Marks)

The closure checklist has been used to close the
project, and the evaluation was documented
minimally.

The closure checklist has been used to close the
project, and the evaluation was documented
minimally.

The closure checklist has been used appropriately to
close the project, and the evaluation has been adequately documented.
The closure checklist is detailed, and has been used accurately to close the project. The evaluation has
been well documented
The closure checklist is detailed,and has been used accurately to close
the project. The evaluation is comprehensively and accurately documented.

Requirements

Students are required to submit the range of documents describing their proposed project solution for the above tasks.

Work Breakdown Structure (WBS)

    • The first major section (1.0) should be project management and include the various project management deliverables such as charter, WBS, schedule, progress reports, etc.
    • Deliverables should match those in the charter.
    • Each item on the WBS should have a unique name. If there is possible confusion between two items add an extra adjective to differentiate them. For example, two items could be “first draft report” and “second draft report.”
    • Each line should be numbered with major sections being 1.0 then 2.0, etc.
    • Each major section should be broken down into between three and twelve subsidiary sections. If further breakdown is needed, more levels should be used.
    • All items on WBS are deliverables oriented (they are the “whats” of the project). Activities are defined as an outgrowth of the WBS and will appear in the schedule.
    • The WBS can be submitted in free-form, org-chart, or indented-outline format.
    • The WBS should appear to be complete with all interim and ending deliverables included.

Schedule / Gantt chart

    • The schedule should appear to be complete given the charter and WBS.
    • The schedule should appear to be reasonable without requiring heroics to complete on time.
    • Include WBS column to left of task name column.
    • Include overall project name as top row.
    • Have all summaries stated in noun only format (or adjective noun – but on present tense verbs).
    • Have all tasks (activities) stated in present tense verb-adjective-noun format.
    • Have all milestones stated in noun and past tense verb format.
    • All tasks should have dependencies shown – no loose ends.
    • Display Gantt portion of schedule as large as possible.
    • Show critical path in red (or distinctive hash marks if printer is only black).
    • Show arrows with dependencies.
    • Include no more than 40 lines per page – ensure it is large enough to read easily.
    • Include no more pages than necessary so there is little need to align multiple pages for reading unless it is a large schedule.

All referencing in the project material must be in accordance with the APA style guide. A guide to the APA style of referencing (the style now used by the Faculty of Business) is available at: http://student.csu.edu.au/study/referencing-at-csu

 
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Discussion

From the scenarios below and explain the best solution. Include comments related to any ethical issues that arise. You should try to locate at least one scholarly source or one case that has been decided or is currently pending to support your answer.

Scenario I—Intellectual Property

Professor Klug teaches tort law for Las Vegas School of Law, a for-profit law school. Several times during the semester, the professor made copies of various articles and distributed them to his students. Unbeknownst to Klug, the daughter of one of the article’s authors was a student in his class. The daughter told her father about Klug’s copying, which took place without the father’s or publisher’s permission. The father sues Klug for copyright infringement. Klug claims protection under the fair use doctrine.

  • Provide arguments for each party. Determine which party will win. Provide support for the arguments and the final answer with real cases or scholarly articles.

Scenario II—Antitrust

In October 2015, Walgreens, the largest drugstore chain in the U.S., announced plans to purchase Rite Aid, another leading drugstore chain. The purchase will face close scrutiny by the Federal Trade Commission (FTC) for potential violation of antitrust laws.

  • Present arguments in favor of the purchase and for those who oppose it based on antitrust laws.
    600 words
 
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cap discussion 2

COLLAPSE

Overall Rating:
  • 1
  • 2
  • 3
  • 4
  • 5

“Cooperative Strategy” Please respond to the following:

  • From an ethical perspective, determine how much information a firm is obliged to tell a potential strategic alliance partner about what it expects to learn from the cooperative arrangement. Explain your rationale.
  • From the e-Activity, determine which type of cooperative strategy would most benefit the two companies you researched. Provide specific examples to support your response.
 
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Business law essay

Kyle is looking to move Alabama Sunshine to the next level. His canned and dried produce lines are growing but he wants to push his new hot sauce, salsa, and condiment lines. He sees the organically grown produce operation as gaining a solid, well-rooted consumer base; however, Kyle wants to expand beyond seasonal produce. He needs a way to communicate an identity for his new products and, after considerable thought, settles on the name Kyles Fine Condiments, a name that Kyle believes will stick to the plates and palates of his patrons. Kyle has successfully gotten the hot sauce, salsa, and condiment lines into the United Nutrition Associates (UA) grocery stores in Cullman, Madison, and Fultondale, AL, and has placed red and white billboards along I-65 in Alabama and US 43 in Tennessee advertising his new products; his original market in Weston, AL; and his new company website (KFC.com). The slogan of his new venture, which he uses in radio and TV ads, is “KFC, your assurance of farm fresh, family-focused, affordable food.” Shortly thereafter, Kyle received a certified letter from a well-know, nation-wide chain restaurant, Kentucky Fried Chicken (KFC), alleging harm to its business interests, including infringement of and dilution of its trademark and trade name.

Undeterred and determined put some spice into his profit margin and give customers a new taste, Kyle decided to kick off the upcoming Thanksgiving holiday season by introducing a variety pack of his hot sauce, salsa, and condiments, spicy enough to take the chill out of the air, calling it the KFC Holiday Pack. The variety packs are now stocked in all of UA’s grocery stores and prove to be so successful that the stores quickly sell out and UA wants more of Kyle’s variety packs. UA’s chief financial officer (CFO), Candace B. Ritenoff, calls Kyle promising to buy all of the KFC Holiday Packs that Alabama Sunshine can produce within the next 30 days and promises to mail a deposit of $10,000 immediately to seal the deal. Unfortunately, Kyle was out-of-town, having decided to celebrate the forthcoming holiday season early by touring the Gulf Shores area to relax and look for new business opportunities. The CFO left the offer on Kyle’s voice mail and Kyle did not get the message until a week later when he returned to Weston. He immediately called Scooter, his production manager, telling him to crank up production of the variety packs by running the plant 24 hours a day, seven days a week, and promising Scooter a hefty bonus if UNA’s needs are met. The sudden activity, promise of the bonus, and associated pressures caused Scooter to relapse back to his old habit of substance abuse, requiring that he be admitted to a residential detox facility in Savannah, TN, but not before he had gotten the revised production schedule operational at the plant.

Kyle is concerned about the letter from the restaurant company, doesn’t want to get in a protracted and costly legal battle, and comes to you, his faithful college friend, for counsel. Kyle mentions that, after telling his farm field production workers about restaurant’s letter, some of them threw overripe tomatoes and cabbage at passing KFC trucks, causing one of the drivers to run off the highway, striking several utility poles. Kyle is also concerned that, since he has contracts with AubumAdvertising Signs for the billboards and WLEO radio station for “on-air” commercials, he could wind up losing a lot of money. As a passing comment, Kyle mentions that he also has a contract with Crimson Computer Services for the maintenance of the Alabama Sunshine/Kyle’s Fine Condiments website and asks your counsel about the offer from UA CFO and whether he may have to pay Scooter the bonus as promised.

 
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Change Management Impact, management homework help

Purpose of Assignment

The purpose of this assignment is to display lessons learned about designing a change management plan and the implications for performance management promoting a high performance work environment.

In this assignment, you will apply lessons learned about the strategic management process in relation to performance and change management.

Assignment Steps

Resources: Human Resource Management, Supplemental Resources (web links that are of recommendation for us to use: https://www.shrm.org/ https://www.bls.gov/http://www.skillscfa.org/ )

Choose your organization or one you know well to use for this assignment. For this I chose Starbucks Coffee.

Interview a HR leader or another leader in a management position in your chosen organization about a recent change in the organization. (For this section, since at my local Starbucks coffee shop that I go to a lot, got a chance to talk to some management teams over there since I frequent that coffee shop quite a lot, and a type of change in their organization they told me about is with regards to their organizational culture that is trying to influence both their employees and business performance. An example that was given to me was how cafe employees work with each other and how they interact with customers are sort of like indicators of their organizational culture when it comes to their warm greetings and ambience of welcome to their cafe shops, which they think may be part of the company’s distinction from other coffee shop competitors).

Develop a 1,225-word Change Management Plan for the organization. (For this section this is my instructor’s request for what he is look for in the grading of this assignment specifically:

  • No more than 1,225 words in length. Yes, I do look at this each week, and deduct points when papers run over the limit, not including cover and reference page words. Remember that in business communication, brevity and accuracy is very important!

Include how the change affected the human resources function.

Consider the following for your plan:

  • Introduction
  • The purpose for the change;
  • The people involved in the change;
  • The change implementation methods;
  • The budget concerns, timeline, and measurement of success/metrics;
  • Recommend a follow-up plan to review impact of the change on the human resources function, additional personnel required, ways to recruit personnel, organizational alignment, and cost changes.
  • Include a schematic diagram of your plan.
  • Conclusion

Format your assignment consistent with APA and Citation guidelines. Per instructor, here is his recommendation on this for what he will be strictly looking for specifically upon grading:

  • Remember to include a Title Page and a separate Reference Page for each paper. Follow the APA and citation guidelines.
  • Graduate level courses require a higher level of included research. As a general rule, I look to see that you have researched and referenced at least five good and reliable sources for your paper, not including the textbook for this course. And I do reduce points on the papers if there are not at least five good references, so please be aware. For those not included, I do run each paper through the Plagiarism Checker, so be sure to cite properly and use quotation marks where required!

Instructor’s Plagiarism Message to Class:

Class,

During this course, you will be required to use the proper APA format along with citing your sources correctly and carefully. Over the years that I have been facilitating courses, I have found that many students have similar questions. Here are some commonly asked questions (and answers).

I am publishing this to provide you with information that will help you be successful throughout the program. Please be sure to ask me if you have any questions about the policies. CWE provides a handout on how to cite properly … use it. I keep it at my side as I grade your papers.

Frequently Asked Questions about Plagiarism

Question – What is plagiarism?

Answer – Simply put, plagiarism is lying, cheating, and stealing others’ words instead of using your own. Not putting quotes around words you copy from a site is lying to the instructor. Using material you didn’t write yourself is cheating the other students who did it the honest way. Taking material from others and using it as your own is stealing. Remember, websites that sell student papers (yes, we know they are out there) didn’t write it themselves – they stole it from the owner first.

Question – Why do I need both a text citation and a reference at the end of the paper? Isn’t it enough just to put the reference at the end?

Answer – You must have both because they serve different purposes. The purpose of a text citation is to show the reader the extent to which you are using someone else’s words or ideas. The purpose of the reference is to provide the reader enough information to look up the actual quotation or article to understand it in more detail. If you only include the reference at the end, the reader cannot distinguish your thoughts from those of others.

Question: If I am using ideas from our textbook, do I need to provide a citation and reference for them?

Answer: Yes. Anytime you use ideas from any source, you need to acknowledge their source. If you are quoting your source (even the text), word-for-word, you should enclose it in quotation marks, followed by a text citation. If you are paraphrasing or summarizing something, include a text citation at the end of the paraphrase or summary.

Question: What if materials are from my company handbook or intranet, and not available to anyone outside the company?

Answer: You still must cite the source in the text. This is considered a non-retrievable source, so you do not need to include the reference at the end of the paper, but you do need a text citation, which should include words like internal company document to show that it cannot be retrieved outside of the company.

Question: Isn’t information on the Internet common knowledge and available to use without citation?

Answer: No! Remember, the purpose of the citation is to show that the ideas you are presenting came from someone other than you — so you must always cite your sources — regardless of whether they are from the Internet or some other source.

Question – Do our facilitators have to give us a warning before using more serious sanctions?

Answer – No. Each facilitator has the academic freedom to determine the appropriate sanction for plagiarism. You will receive a 0 in this class for the first instance of plagiarism and fail the class for the second instance.

Question – If I read an article and use some ideas from it, but put them in my own words, do I still need a citation and reference?

Answer – Yes. Even if you change the words (by paraphrasing) or summarize, you must cite ideas that are not your own (both in the text and with a reference). This tells the reader that the idea comes from someone else. The purpose of citation is to show that you are incorporating others’ ideas into your work; therefore, all uses of sources must be carefully documented.

Question – Does this apply to forums or just to formal writing, such as papers?

Answer– It applies to everything you write. Remember, the purpose of a text citation and references is to give credit to the original author. Therefore, whether you are writing a discussion question response, responding to a classmate, or writing a formal paper, if you use someone else’s words to help you make your point, you must give proper credit!

Question – As long as I use proper citations and references in my paper, is it ok for me to cut and paste large sections of my paper?

Answer – No. While this may not be “plagiarism” in the sense that you have properly given credit to your sources, using others’ work instead of your own is not good writing! The purpose of the assignments in our courses is to assess your mastery of the course learning objectives. If you simply cut and paste others’ words, you cannot demonstrate your mastery of the subject matter. Short direct quotes (properly cited) that support your points are fine, but extended quotations or simply cutting and pasting from other sources will typically not meet the assignment requirements and should be avoided.

Side Note: Attached are a Master’s Level Course Essay Format. Appreciate any help that I can receive on this since Management along the lines of a Human Resource Function is not rally my strong area and could use some help to give me an idea on how to go about this essay.

 
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Unit 3 – Discussion Board

Primary Task Response: Within the Discussion Board area, write 600–800 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.

You talk with Mike and Tiffany at lunch. “You’ve done some great research and brought up some good ideas to implement in the presentation,” you say. “There is one element that we are missing.”

“One of the most important aspects of the strategy: our competitors,” Tiffany states.

“I’ve already done some analysis, and there are many in the global market. It seems like there are several office furniture companies thriving, but not as many custom furniture manufacturers,” Mike elaborates.

“Well, we need to provide the board with some solid competitors. I’ll work on finding our top two,” you say. Complete the following:

  • Who are your top 2 global competitors in the market?
  • Provide a strengths, weaknesses, opportunities, and threats (SWOT) analysis for each competitor.
  • Why are they direct competitors?
  • What is their competitive advantage?
  • Could you form a cooperative strategy with any of the competitors?
    • If so, how?
    • If not, why?
  • What strategies could you use to build a competitive market profile?
  • What is balanced scorecard?

Scenario

Company Biography

In January of 2002, John Ferrer and his wife Deborah started their own corporation, a large custom furniture manufacturer located in Boston, MA. Their initial accounts were in the Northeastern region of the United States, and they annually observed a constant profit increase. By March of 2006, they were able to grow the company enough to go from five distribution and manufacturing plants to 10 to allow shipping to 48 states. Although they have two retail stores, one located in Phoenix and one in Boston, their primary source of revenue is online catalog sales. They have 10 manufacturing plants and distribution centers throughout the country.

John and Deborah’s corporation is known throughout the industry for its exceptional customer service and superior quality. The contemporary designs lend themselves to a younger market, and the customer base is predominantly upper-middle class because it is one of the highest priced furniture companies in the market. Part of the appeal of John and Deborah’s brand is their consistent involvement with the local communities to create green gardens. They have also been a major contributor to organizations that build houses for people in need.

One of their primary strengths is their vertical integration. They have a team of in-house designers saving the company design costs and allowing the flexibility to rapidly change designs as the market changes. Their products have been featured on several prominent home design and gardening shows and have been endorsed by several well-known designers.

Because of the recent housing market sales decline (8% from 2005–2006), home renovations have slowed significantly. This has impacted the amount of furniture and fixture sales and continues to impact revenue. Furniture sales in the United States have decreased significantly, and John and Deborah have recently been discussing the possibility of global expansion.

Another potential threat to their company is that many higher-end brands have been marketing aggressively and creating lines for popular retail stores. These allow the lower-income consumers to have access to high-end brands at a much lower price point. So far, these lines have been incredibly successful and have significantly increased profits for competitors. Many of these competitors have also had great success in the global marketplace with these lower cost replicas.

John and Deborah know that it is time to seriously consider expanding their business. They want to be able to make it through the economic crisis and rely on other ways to increase sales and business. They are open to looking into the global market, but they want to be sure that it is the right move for the business. They have requested an advisory board meeting next month in which you will present the global marketing strategy. As the market strategist, you will play a key role in helping the board decide if this is the right move for the company.

The Problem

You are sitting in Deborah Ferrer’s office. After the customary small talk, Deborah sits forward and states, “I am very impressed with the work that you have done as the strategic marketing manager. Since John and I started this company in Boston, we have seen continuous growth, but nothing like what we have seen since you started. However, the housing market is really starting to impact our profits. This last quarter’s numbers were not looking good.”

You reply, “The crisis has really hit us hard. We have some stiff competition, too, with the other brands creating retail knock-offs.”

She counters, “We’ve had great success with your strategies in the domestic markets, but we do need to think of a new approach and strategy. I have complete faith in your abilities to take this company exactly where it needs to go. I must say that we are really counting on you, and I know that you will follow through.”

“I will make sure that we do well. Do you have any new projects for me?” you ask.

Deborah smiles and says, “You know me well. I do have a new project for you. I sent you an e-mail just before our meeting. I’m curious if expanding in a global market would be a good move for our company. I would like you to look into this for me.”

“Our team is definitely up for the challenge,” you say with enthusiasm.

Deborah shakes hands with you warmly, and you make your way out of the meeting. As you drive out of the parking garage, you think about your success with the company. You cannot wait to get started.

 
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