You’ll be writing an indirect style analytical report for your company. This can be a hypothetical company your team makes up or a real company. Your manager (or you/the team) realizes that some product or service you need in your department is obsolete, needs updating, etc. so you can do your job more effectively. Your task is to research three companies/brands that offer this product/service. You will put the research for ALL FOUR (or three if you have a team of 3) companies/brands in your report. At the end of the report, you will make your recommendation for which one of the three will work best for your company so that hopefully this can be purchased. You wouldn’t (or shouldn’t) just go buy the first one that comes along because that wouldn’t be smart. You want to make sure you think about your company’s resources and needs so that you make a choice that’s a good fit for the employees. Now, as for the criteria, I have no set number of criteria to include. Remember, these are the categories or features of the product/service you’re evaluating to help you make the decision. Gather research from product/service web pages, online reviews of the product/service from outside sources, and other research you find. Keep up with the necessary source information you’ll need for the references page and the parenthetical documentation.

 

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Use your completed strategy map to formulate functional-level strategy for the primary business functions included in your plan. Functional-level strategies are the action plans used by departments within organizations to support the execution of business-level strategy at the managerial level. Create a 500-750 word action plan that addresses the following:

1. Identify which management tactics and strategies you will implement to meet your strategic goals for each of the stakeholders, departments, or business functions impacted by your plan: MBO, MBM, single-use or standing plans, competitive advantage, contingency planning, building scenarios, crisis planning, and innovation.
2. Provide an explanation of how you will apply managerial decision-making methods throughout your action plan.
3. Which business functions will be impacted by your action plan? What tactics will you use to manage implementation across business functions? What can you do to enhance collaboration/cross-functionality to ensure the success of your plan?
4. Identify leadership strategies you plan to implement throughout the execution of your action plan. In particular, explain which strategies you would implement to foster team collaboration among the multiple stakeholders who must collaborate to successfully implement the plan. Why do you think these will be successful?

While APA format is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines, which can be found in the APA Style Guide, located in the Student Success Center.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

 

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2 questions…100 words each with references.

Activity 1. This week, we will be deliberating the concept of “Going Global.” This activity has two parts. 1. Discuss the role that small businesses play in the global business environment. After the decision to go global is made, a small business owner must decide how they will export their goods. 2. In your own words, discuss the advantages and disadvantages of both direct and indirect exporting. Please cite where appropriate.

Activity 2. Cultural and social differences are intertwined with the perceived value and importance that a market places on a product. This activity also has two parts. 1. Discuss the impact that cultural differences can have on small business operations. 2. Provide three examples of something (or some activity) that is culturally acceptable in the United States but not acceptable in another culture (be specific). Research this and come up with examples

 

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For this week’s assignment pick a product with which you are very familiar with or take the time to go through your clothes closet and try and find a product made in the USA, or one that you can anticipate being able to research easily.

1. Map the supply chain of your product as far back as is feasible. A simple example is a diamond sold by a local jewelry store, purchased direct from diamond wholesalers in the Netherlands, bought by wholesalers from diamond centers in South Africa, and brought out of mines owned by a company in South Africa. Identify as many participants in the channel as possible by company name and location.
2. Identify the mode of transportation used between each stage in the channel.
3. Identify by name and location the component parts of the product if any.

The requirements below must be met for your paper to be accepted and graded:

• Write between 500 – 750 words (approximately 2 – 3 pages) using Microsoft Word.
• Attempt APA style, see example below.
• Use font size 12 and 1” margins.
• Include cover page and reference page.
• At least 60% of your paper must be original content/writing.
• No more than 40% of your content/information may come from references.
• Use at least two references from outside the course material, preferably from EBSCOhost. Text book, lectures, and other materials in the course may be used, but are not counted toward the two reference requirement.
• Reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) must be identified in the paper and listed on a reference page.

Reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) must come from sources such as, scholarly journals found in EBSCOhost, online newspapers such as The Wall Street Journal, government websites, etc. Sources such as Wikis, Yahoo Answers, eHow, etc. are not acceptable.

A detailed explanation of how to cite a source using APA can be found here (link).

Download an example here

Examples of interesting products that have been researched by past students include:

• Bricks produced by a local brick manufacturer—the kiln from a company in Germany; the clay from an open pit mine in Weir, Kansas; the water from Baxter Springs, Kansas; the sand from Kansas City; the manganese sulfate and iron oxide from Springfield, Missouri; and the color additives from St. Louis.
• Diamonds sold by a local jewelry store—purchased direct from diamond wholesalers in the Netherlands; bought by wholesalers from diamond cutters in South Africa; brought out of mines owned by a company in South Africa.

 

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Read the following article about Apple at http://www.mbaknol.com/management-case-studies/case-study-on-apples-business-strategies/. Think about the role of product differentiation in a global context and then answer the following questions:

• How has Apple positioned itself to take advantage of unique designs to attract a sufficiently large niche market to surpass the competition in the United States and China?
• What does the Apple experience tell us about risks associated with strategic alliances or the risks associated with not pursuing strategic alliances?

Your well-written paper should meet the following requirements:

• 4-6 pages in length
• Support your analysis by referencing and citing at least three credible sources in addition to the course textbook.
• APA style
• course textbook : Peng, M. (2014). Global Strategy (3rd ed.). Mason, OH: Cengage Learning. ISBN-13: 9781133964612

 

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