For the Session Long Project you will be choosing a company whose product you personally use and applying the concepts from the background materials to analyze this company’s marketing strategy.

Make sure to choose a company that has a lot of information available, as you will need to analyze many different aspects of this company’s marketing strategy while writing up your Modules 1-4 papers. It is best to choose a large and well known company since these companies will generally have the most information available about it.

Do some research on your chosen company and the specific product from this company that you use, and also review the background materials on product classifications, the product life cycle, and new product development. When you are done with your research and have thoroughly reviewed the background materials, write a two- to three-page paper addressing the following questions:

1. Briefly describe the company and product you have chosen, and why you chose it. Then explain what type of product it is based on the classifications from Richardson and Gosnay (2011). [This answer should be between one to two paragraphs in length]
2. What stage of the product life cycle is this product at right now? What strategies could this company use to extend the life of the product? Use the concepts from Richardson and Gosnay (2011) and Paley (2007) in your answer. [This answer should be between one to two paragraphs in length]
3. What recommendation do you have for a new product from this company that you would personally use if they introduced it? [This answer should be one to two paragraphs in length.]

Introduction to marketing. (2014). Pearson Learning Solutions. New York, NY.

Now get started on the main topic of this module, the first of the “4 Ps” – Product. The following tutorial will introduce you to some of the main concepts of this module:

Products and services. (2014). Pearson Learning Solutions. New York, NY.

Finally, delve deeper into this topic with the following two book chapters:

Paley, N. (2007). Chapter 7: How to manage your product strategy. Marketing Strategy Desktop Guide (2nd Edition). London, GBR: Thorogood, London, GBR

Richardson, N. & Gosnay, R. (2011). Chapter 5: Product management. Develop Your Marketing Skills: Creating Success Series. Kogan Page Ltd., London, GBR.

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Discussions

1. “One Nation under Walmart” Please respond to the following:

• Read Case 4.3: One Nation under Walmart, or on page 144 in your textbook. Next, choose two (2) of the five (5) discussion questions located at the end of the case. Formulate your response and post to the Week discussion.

https://blackboard.strayer.edu/bbcswebdav/institut…

2. “Hot Coffee at McDonald’s” Please respond to the following:

• Read Case 6.2: Hot Coffee at McDonald’s, located here or on page 231 in your textbook. Next, watch the video titled, “Woman Burned by McDonald’s Hot Coffee, Then the News Media | Retro Report | The New York Times” (12 min 17 s), located athttps://www.youtube.com/watch?v=pCkL9UlmCOE.

https://blackboard.strayer.edu/bbcswebdav/institut…

After reviewing the video and case study, choose two (2) of the five (5) discussion questions located at the end of the case. Formulate your response and post to the Week discussion.

3. “Classifications of Costs” Please respond to the following:

• Diagram three (3) of the classifications for costs, and propose the value of each of these classifications in the production of the navigation system at VectorCal. Explain your decision for each classification chosen.
• From first the e-Activity, compare and contrast the manner in which VectorCal and the other businesses that you researched utilize cost principles. Specify which cost principles you believe to be the most and least important for any business, and justify your rationale for each.

e-Activity

• Use the Internet to research articles detailing the ways in which businesses utilize cost principles, focusing on the various cost classifications that are used.

4. “Other Costs” Please respond to the following:

• Determine the differences between overhead costs and G & A costs in the production of VectorCal’s navigation systems overall. Analyze the role that each of these types of costs plays in the long-term production of VectorCal’s navigation systems. Justify your analysis.
• Predict VectorCal’s direct labor cost, direct material cost, overhead costs, and G&A costs related to production. Next, from the second e-Activity, provide three(3) examples of companies with the same cost structure that you predicted for VectorCal. Speculate on what the cost structure of the existing companies bodes for the future of VectorCal.

e-Activity

Use the Internet to research articles discussing predictions on various costs for different companies.

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This assignment requires that you answer the questions. Your posting should be at least 150 words. Your posting is graded based upon your ability to relate the courses material to the topic under discussion, the level to which you support your point with specific examples and your writing. Discussion Boards are not a place to over generalize, vent, use informal writing or use language not appropriate for a professional environment.

1. Explain the logic underlying the law of one price and the theory of purchasing power parity.
2. How will a decrease in the federal government’s budget deficit affect the equilibrium interest rate in the bond market? Explain using the bond demand and supply framework.
3. Distinguish between adverse selection and moral hazard.
4. What are a bank’s major sources and uses of funds?
5. Describe the structure and responsibility for policy tools in The Federal Reserve System
6. Describe what criteria is applied when choosing a policy instrument.

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P’kolino Financials Case Study questions.

1. How do the common-sized income sheet ratios compare to industry standards? Can you explain the variances in a way that makes the projections seem sound? 2. How do the revenues per employee compare to industry standards? Again, can you explain the variances? 3. Do the financial projections accurately capture all the expenses that are implied in the written plan (refer back to previous chapter)? 4. Is the proposed financing sufficient to cover the company’s cash flow needs? What happens if sales are not as high or quick to materialize as expected? 

From the book Entrepreneurship, 3rd edition.

Please try to avoid restating the questions, and use correct grammar. I will pay extra for that!

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Since our final week includes a final assignment worth 25% of you grade for the course, I feel it’s important to share some expectations and helpful feedback.

Expectations

Written Assignments: For your Written Assignments, your papers need to be presented in the APA style, unless stated otherwise.   Here are some basic APA guidelines to follow:

·Always double space throughout the entire document.

·Do not use URLs (web addresses) in the text (add them to the Reference page).

·Always include your sources in the text (except for URLs) and on the Reference page

·Always use a title page in the APA style. This means including not only the title, but the course name, the instructor’s name, your name and the date.

·Indent the first line of each paragraph either five or seven spaces

·Be sure your paragraphs are at a minimum of three sentences in length (four or five sentences would be better if possible).

·Avoid the excessive use of the pronoun “I”, unless you are presenting a personal opinion or writing a biography. Otherwise, it is considered too informal for academic writing.

·Fully adhere to the assignment requirements.

All assignments must be plagiarism free.  In general, I expect your papers to contain some direct quotations to validate you are reading the text and researching the material, but I highly encourage you to avoid having more than 5% in direct quotes.

Under no circumstances are you allowed to submit an exact copy of a prior paper in an attempt to satisfy an assignment in this course

I always strongly encourage students to follow the exact requirements of the grading rubric (which can be found by clicking the grading rubric link), as well as triple checking the paper against the rubric to ensure you meet everything required.  Next, you also want someone to proofread your paper for grammar and punctuation errors, and then run in through Turn It In and Writing Reviser. 
Be sure to utilize all of the tools available to you.  To find them, locate the Learning Resources and Writing Center tabs on the left had column in our course room. 

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