DISCUSSION ONE 1-2 Paragraphs

How are budgets useful in the planning of a business? Discuss one type of budget presented in the lecture and explain how that budget contributes to the planning process. 

DISCUSSION TWO 1-2 Paragraphs

What is zero-based budgeting? How can this type of budgeting assist in the planning process? What are some disadvantages of zero-based budgeting?

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Answer 3 question bellow (maximum 200 words)

A key issue in postpurchase evaluation is cognitive dissonance –the anxiety or “buyer’s remorse” that can linger after high-involvement purchasing decisions. Research has shown that some consumers are more likely to read ads for a product they already have purchased than ads for competing brands.

Purchasing high-priced products, products that are going to stick with us for years (or forever), or products from categories that include comparable brands can yield high levels of cognitive resonance. The luxury watchmaker Breitling has hired you to design an ad specifically intended to ease potential cognitive dissonance.

Questions

1. What steps could this company make to reach out the consumers after the purchase?
2. What advertising messages and imagery could be most effective in reinforcing the consumer’s decision to purchase the luxury watch?
3. What is the role of consumer research in determining the effectiveness of your recommendations?

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Assignment 5: Capstone

Select a publicly traded corporation for which you would like to work or are currently working.

Research the corporation on its own Website, the public filings on the Securities and Exchange Commission EDGAR database (http://www.sec.gov/edgar.shtml), in the University’s online databases, and any other sources you can find. The annual report will often provide insights that can help address some of these questions.

Write an eight to ten (8-10) page paper in which you:

1. Determine the impact of the company’s mission, vision, and primary stakeholders on its overall success.
2. Analyze the five (5) forces of competition to determine how they impact the company.
3. Create a SWOT analysis for the company to determine its major strengths, weaknesses, opportunities, and threats.
4. Based on the SWOT analysis, outline a strategy for the company to capitalize on its strengths and opportunities, and minimize its weaknesses and threats.
5. Discuss the various levels and types of strategies the firm may use to maximize its competitiveness and profitability.
6. Outline a communications plan the company could use to make the strategies you recommend above known to all stakeholders.
7. Select two (2) corporate governance mechanisms used by this corporation and evaluate how effective they are at controlling managerial actions.
8. Evaluate the effectiveness of leadership within this corporation and make at least one (1) recommendation for improvement.
9. Assess efforts by this corporation to be a responsible (ethical) corporate citizen and determine the impact these efforts (or lack thereof) have on the company’s bottom line. Provide specific examples to support your response.
10. Use at least five (5) quality references. Note: Wikipedia and other Websites do not quality as academic resources.

Your assignment must follow these formatting requirements:

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.

The specific course learning outcomes associated with this assignment are:

• Determine ways in which the vision, mission, and stakeholders of a firm impact that firm’s overall success.
• Identify how the six segments of the general environment affect an industry and its firms.
• Identify the five forces of competition.
• Analyze the external environment for opportunities and threats that impact the firm.
• Analyze the internal environment of a company for strengths and weaknesses that impact the firm’s competitiveness.
• Identify various levels and types of strategy in a firm.
• Predict ways in which corporate governance will affect strategic decisions.
• Assess the relationship between strategy and organizational structure.
• Use technology and information resources to research issues in business administration.
• Write clearly and concisely about business administration using proper writing mechanics.

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Research each of the following types of business entities:

• Sole proprietorship.
• Partnership.
• Corporation.
• Limited liability company (LLC).

Consider potential factors and issues associated with each of these types of business entities in the context of contract law. Write a 2 to 3 page paper analyzing the following for each of the above four types of business entities:

• Who in the business entity would typically create and negotiate a contract?
• Who in the business entity would typically approve and sign a contract?
• Who in the business entity would have liability associated with the contract?
• What are the effects of the type of business entity on the ability to contract for the sale of the business?

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For this assignment, first carefully review the required background materials. Make sure you remember the standard organizational development approaches covered in Module 1. Then make sure you understand the main principles of Appreciative Inquiry and how they compare to traditional organizational development approaches (action research, problem solving). It is also important to understand what is involved in each of the “4 Ds” – Discovery, Dream, Design, and Destiny.

When you are finished reviewing the background materials, go through each of the scenarios below and apply what you’ve read to these scenarios. For each scenario, cite at least one of the required readings to support your answer. You should cite at least three of the four required readings in your paper. Your paper should be 4–5 pages in length:

1. A bank has recently been losing money. Many borrowers have not been able to repay their loans. It is not clear why this has suddenly been a problem. Management is not sure if this is due to poor motivation of their loan officers who may not be doing careful credit checks on borrowers, or if it is due to other factors. But regardless of the source of the problem, the bank needs to fix this problem soon or otherwise they will go out of business. Time is of the essence for the bank to fix this problem. Should this team use an Appreciative Inquiry approach, or a more traditional Organizational Development approach? Explain your reasoning with references to the required readings.
2. A team of television screenplay writers have been working together for 10 years. For the first eight years their show had very high ratings, but over the last two years the ratings have started to slip and the network is thinking about canceling the show. The team used to get along with each other very well and agreed most of the time. But now the team has been fighting, blaming each other for the lower ratings, and having a lot of difficulty reaching agreement on what kind of stories or plots the show should have. Should this team use an Appreciative Inquiry approach, or a more traditional Organizational Development approach? Explain your reasoning with references to the required readings
3. A new start-up social networking company has recently received a lot of money from investors. The top management team consists of young but experienced employees who have worked at Facebook, Twitter, and similar companies. They are all highly motivated and get along well with each other. But in spite of their motivation, experience, and money from investors, they all agree things are not working as well as they should. They have only been working together for a few months but feel that something is missing in how they work together. They believe their functioning as a team could be improved but are not sure what exactly needs to be done. Should this team use an Appreciative Inquiry approach or a more traditional organizational development approach? Explain your reasoning with references to the required readings.
4. An organization hires an Appreciative Inquiry consultant to help the company get back on track and improve the performance of its product design team. The consultant starts by asking members of the team how they would like the team to perform and what their ideal vision of the team would be. The consultant collects all of this input and puts together a vision of how the team should perform and function. However, once this vision is presented to the team they are unable to come up with a plan to implement it. They all agree it would be great if they could achieve this vision, but they also are in consensus that this vision presented by the consultant is highly unrealistic. What do you think went wrong? What steps do you think the Appreciative Inquiry consultant could have taken to make the consulting process go better? Refer to the specific “4 Ds” of Appreciative Inquiry in your answer.

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