Part 1: Personal Consumer Behavior Journal (3-4 pages)

Over three one-week periods, you will keep a diary of your purchasing activity. Very simply, this will include listing the products, the time, and the location where you made the purchase. You’ll do this on a daily basis over each of the three one-week periods. The effort is to capture specific products and/or brands in your consumer behavior patterns, and to those ends you can ignore most fresh produce (a head of lettuce, unless the brand is known, e.g., Dole bananas). Please do not collect data for 21 disparate days. We’re trying to find patterns in your behavior. The optimum collection period is 21 straight days, but the next best can be three separate seven-day-straight periods.

At the end of each seven-day period (seven consecutive days), you will identify three products you seem to “consume” most regularly or consistently. Thinking back on that week, answer the following questions in your journal for each product:

• Why did you select that product over a competing brand or product?
• Was it convenient, for example, or did you have to go out of your way because of desire? Was it on sale? Was it a perceived quality matter?
• Articulate your satisfaction/dissatisfaction with the product and/or the purchase experience.

Discuss your intent to continue that purchase (or note if you decided to change your purchase pattern and why).

Part 2: Consumer Behavior Essay (5-7 pages)

At the end of the three weeks, choose three key products. Your paper should cover the following assessment for each of the three products:

Discuss the one major psychological factor or process (e.g., peer pressure, learned behavior, general advertising, subliminal messages, image, convenience, price, etc.) that contributed most to your pattern of consumption. Be sure to discuss at least one different process for each of the three products.
Provide a summary of the psychological process that you’re describing. This summary should demonstrate that you understand what the process involves, how it works, how it influences consumer behavior in general, and how it is relevant to your purchasing pattern.
Be sure to clearly describe both the psychological process and its application to your specific purchase pattern. Give specific reasons why you think it was that process that was most influential for that product.

To successfully complete this Portfolio, you must:

• Submit a total of 8-12 pages, not including title or reference pages
• Include at least six outside sources that support your discussion.

 

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HR Mission Statement

You should have a firm grasp on the different types of human resource

values and strategies that are commonplace in the workforce. From this information:

1. Create and briefly describe a fictional large company of your choice. This is your company and it should preferably be in your current or desired future industry. This company and the HR mission statement you create will be used as a foundation for future assignments in this course.

2. Compare and contrast the below sample mission statements. Evaluate them for overall effectiveness.

3. Use your analysis to write your own HR mission statement for your fictional company.

Consider the following questions when evaluating and formulating your mission statement:

• Why does your HR function exist? What do you want for your customers and how can HR provide that?
• Who are your customers and what can you do for them that will enrich their lives and contribute to their success, both present and future?
• What image of your function do you want to convey internally and externally? Customers, employees and the public will all have perceptions of your company. How will HR help create the desired picture?
• What level of service do you provide to employees and the company? Don’t be vague; define what will make your service extraordinary.
• What kind of relationships will your HR function maintain with customers? Every company function is in partnership with its customers. When you succeed, so do they.
• What underlying philosophies or values guided your responses to the previous questions? Some mission statements choose to list these separately (as core values or vision). Writing them down clarifies the “why” behind your mission.
• Does your HR function’s mission statement describe and support what your company will do and why it will do it (the company’s core values)?

Sample 1: Human Resources Mission Statement

Our mission is to treat each person as a valued customer while contributing positively to the bottom line of [Company

Name] through comprehensive programming that displays a thorough understanding of all aspects of the human

resources profession, including proactive involvement in areas of legal compliance and service that displays an

enthusiastic interest in the lives of others.

We will continually develop our own repertoire of skills and maintain a balance between our personal and professional

lives.

There is a minimum requirement of 500 words for this assignment. Any sources used, including the textbook, must be

referenced; paraphrased and quoted material must have accompanying citations in APA format.

 

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Read Case, answer 4 questions

QUESTION:

1. If you were Charles, show how you would you prepare for the meeting with Mae.

2.Which factor—job mandates or employee potential—seems to be the most influential in this case? Is autonomy a factor at all? Which idea or concept in the chapter most influences your opinion and why?

3. Assign one student to play Charles’s role, another to play Mae’s. Have the two conduct their meeting. Afterward, (a) analyze the discussion to determine which psychological theory—equity, expectancy, or goal-setting— plays a major role in each person’s approach to the conversation; and (b) determine Charles’s next most logical course of action.

4. In relation to No. 3, how big a factor do the race and gender of each participant play in the meeting? Conduct some research in your library (especially on media and minority retention) to show whether Charles should consider Mae’s race or gender in how he approaches the meeting and in how he devises a solution. Be prepared to defend your answer.

CASE

After covering everything from the courthouse to city hall to local schools, Mae Tyler, the 28-year-old, 6-year veteran of the news- room took the 5 p.m. (solo anchor) and 6 p.m. (co-anchor) slots a month ago. Her promotion came after the station laid off several people, including Bob Herbert, beloved across the city and notorious in the newsroom for dragging his feet in joining The Digital Age (he refused to blog or Tweet). Mae says she is happy, but Charles Gaines, the news director and her immediate boss, thinks he sees symptoms of the opposite. She used to smile a lot, but lately she’s been all business. She’s been avoiding her former buddies/correspondents and doesn’t even look her fellow anchors in the eye.

She even tried to convince Charles that her salary (about $75,000) was too high—arguing that making the same salary as co-anchor Mark Vigar, older and more experienced, wasn’t fair to Mark. Charles practically had to beg her to take the pay raise, argu- ing it would worry the other anchors that their pay might be cut. The 5 p.m. ratings were down 15% from the last ratings period when she was promoted, but Charles believes the show’s market share (second only by a half share) will increase because Mae will pull a younger demographic and more men overall.

He wants to understand. Mae has been a rising star since she joined the staff. She was the first female to win major reporting awards at the station; when she finally got promoted to anchor, sta- tion General Manager Anthony Llorens touted it as “a long time in coming” and said she was a role model for the other females at the station and across the city.

Mae prides herself on being a good wife and mother as well as a professional, although she has secretly struggled to find balance The promotion, for some strange reason, has made her feel simultaneously guilty (for Herbert losing his job) and pressured because he always made a point of saying that “Anyone who’s also doing digitally is likely doing diddly overall.” She used to enjoy blogging, but now she wonders if she should cut back.

Lately Mae’s attitude, like a yawn, has been contagious. Three younger colleagues, fresh from college and cheap replacements for the three laid-off correspondents, seem to be imitating her. All three have concentrated on their broadcast work at the expense of apply- ing their online expertise, partly for which they were hired. Mae has focused particularly on coverage issues such as story angles and source selection as it pertains to gender and race. Mae thinks Charles is sexist and, perhaps, unintentionally racist

Mae is the only Asian American on the staff. There have been other Asian American staffers in Charles’s 10-year tenure as news director, but all left for more money elsewhere. Mae feels as if she is being singled out for her race. Charles has made a point of tell- ing everyone how great she’s performed, particularly in the last 6 months, as if to say, “Hey! How about our model minority, huh guys? Wish they all were like her!” Yet Mae feels Charles also is sexist, primarily because, when she started to change her hair- style, Charles told her he did not like it. She has seen how he treats Mark (they joke around a lot) and how differently he criticizes the anchors: He is direct and blunt with her and almost apologetic with Mark. He also usually comments about her looks. He tells her, “That’s a nice dress,” every few days. Last week during the budget meeting, he rambled for 5 minutes about anchor makeup with her as the focus. Still, he usually ignores her ideas for news features about schools and health, usually asking “for some hard numbers” before he’ll consider them.

Mae asked Charles for a meeting. She wants to challenge her evaluation and find out whether Charles has a problem with women and Asian Americans and stories about them. She thinks the problem extends to his handling of the layoffs, too. In preparation for the following questions, review the chapter guidelines.

 

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A want to answer these questions use the book ( I upload it) and if you wants to answer the questions from out this book please you should put references you can use only one source, also you should use the book and put references.

the first question:

1) Elaborate what Management Information systems mean? You can go by
definition, or area of work that is involved or what kind of job opportunities
are available in field or explain its advancements. This is pretty wide topic,
you can chose one direction and answer it. Make sure to include you references.

the second question from chapter 1 ( Management Decision Problem) p 64

1. Snyders of Hanover, which sells about 80 million bags of pretzels, snack chips, and organic snack items each year, had its financial department use spreadsheets and manual processes for much of its data gathering and reporting. Hanover’s financial analyst would spend the entire final week of every month collecting spreadsheets from the heads of more than 50 departments worldwide. She would then consolidate and re-enter all the data into another spreadsheet, which would serve as the company’s monthly profit-and-loss statement. If a department needed to update its data after submitting the spreadsheet to the main office, the analyst had to return the original spreadsheet, then wait for the department to re-submit its data before finally submitting the updated data in the consolidated document. Assess the impact of this situation on business performance and management decision making.

the third question from chapter 1 ( Management Decision Problem) p 64

2. Dollar General Corporation operates deep-discount stores offering housewares, cleaning supplies, clothing, health and beauty aids, and packaged food, with most items selling for $1. Its business model calls for keeping costs as low as possible. The company has no automated method for keeping track of inventory at each store. Managers know approximately how many cases of a particular product the store is supposed to receive when a delivery truck arrives, but the stores lack technology for scanning the cases or verifying the item count inside the cases. Merchandise losses from theft or other mishaps have been rising and now represent over 3 percent of total sales. What decisions have to be made before investing in an information system solution?

the fourth question from chapter 3 ( Management Decision Problem) p 145

1. Macy’s, Inc., through its subsidiaries, operates approximately 840 department stores in the United States. Its retail stores sell a range of merchandise, including apparel, home furnishings, and housewares. Senior management has decided that Macy’s needs to tailor merchandise more to local tastes, and that the colors, sizes, brands, and styles of clothing and other merchandise should be based on the sales patterns in each individual Macy’s store. How could information systems help Macy’s management implement this new strategy? What pieces of data should these systems collect to help management make merchandising decisions that support this strategy?

the fifth question from chapter 3 ( Management Decision Problem) p 145

2. Despite aggressive campaigns to attract customers with lower mobile phone prices, T-Mobile has been losing large numbers of its most lucrative two-year contract subscribers. Management wants to know why so many customers are leaving T-Mobile and what can be done to entice them back. Are customers deserting because of poor customer service, uneven network coverage, wireless service charges, or competition from carriers with Apple iPhone service? How can the company use information systems to help find the answer? What management decisions could be made using information from these systems?

 

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Assignment 2: Quantitative Exercises

Your consulting firm was just granted an exclusive contract for your state. You now must decide your pricing policy, given the following relationships:

P = $1400 – 0.0004Q

MR = $1400 – 0.0008Q

AVC = $1000

where P is the price, Q the quantity, and AVC the average variable cost.

The firm will encounter no fixed costs, and all revenue is after taxes. As your firm has been granted an exclusive contract, your pricing and output decisions will be those of a monopolist.

Tasks:

1. Using the data above, calculate the output the firm will provide.
2. Determine the price at this output level.
3. Complete the Microsoft Excel Template given below using the data in the problem.
4. Check whether your data is consistent with your calculations in question 1. Why or why not?
5. Now assume that the state decides to give as many contracts as it can for the same activity, so your firm is now operating in a perfectly competitive market. How will your price and output decisions change? Explain the differences and why these changes happened.

Click here to download the Microsoft Excel Template for this week.

Submission Details:

• Compile your calculations and graph in a Microsoft Excel spreadsheet named as
• and your analysis in a Microsoft Word document
• Interpreted results of calculations by applying theoretical concepts and Accurately applied theoretical concepts to complete the template

 

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