In Assignment 2, using the same company from Assignment 1, you will focus on the company’s mission, introduction, and branding.

Note: You may create and /or make all necessary assumptions needed for the completion of this assignment.

Write a four to five (4-5) page paper in which you:

1. Develop a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension.
2. Assemble a marketing strategy for your product, and determine an appropriate time table to implement your plan). Provide a rationale for your response.
3. Prepare a positioning statement. Include a perceptual map that shows your company’s position against its competitors. From this map, create a statement that depicts your position. For example, “Our product is the fastest in its class for half the price.” Note: See pp. 54 – 55 in the textbook for examples of perceptual maps. You may use Microsoft Word, PowerPoint, or other equivalent software to create your perceptual map.
4. Examine the relevant consumer behavior for your target market. Explain the main reasons why the brand name, logo, slogan, brand extension, as well as the positioning statement and marketing strategy are right for the identified target market.
5. Develop your company’s mission statement and company introduction.
6. Use at least three (3) academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

 

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Then, prepare a scholarly paper that differentiates foreign exchange trading within Asia as compared to Europe and the Americas.  Evaluate these flexible and fixed exchange rate systems within this international context.

Support your paper with at least 3-5 scholarly resources. In addition to these specified resources, other appropriate scholarly resources may be included.

Length: 5-7 pages, not including title and reference pages

Your paper should demonstrate thoughtful consideration of the ideas and concepts presented in the course by providing new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards.

 

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Create a 8- to 10-slide Microsoft^® PowerPoint^® presentation, with speakers notes, that addresses the following topics:

• Major historical developments of the U.S. courts
• Dual court system of the United States
• Steps of the pretrial process
• Six steps necessary for appeal
• Five philosophical reasons for sentencing criminals
• Six forms of punishment

 

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Hello, Please assist with the below:

1. For a country of your choice, conduct research into the cultural characteristics that would be important considerations when establishing a core compensation program for a U.S. company that plans to have a presence there.
2. In this workshop, for the Dropbox written assignment, you will complete a written paper with inclusion of 1-2 paragraphs for each of the following steps, using similar headings in your paper:
   1. Introduction.
   2. Summary of Nation’s Characteristics. Identify the country of your choice and provide a summary of the nation’s characteristics (e.g., people and society, economy, government, geography, communications, transportation, intranational issues, international issues).
   3. Implications of the Country’s Characteristics. Discuss how some of the specific characteristics previously identified could impact total rewards decision making. Also, specifically address the impact of the country’s purchasing power, currency stabilization, and inflation upon deciding what elements to include in the expatriate compensation package.
   4. Competitive Advantage. Determine the competitive advantage for a U.S. company to have a presence in the foreign country. Note that it might be more competitively advantageous for some industries or companies than others.
   5. Expatriate’s Compensation Package. Develop a U.S. expatriate’s compensation package (see sample listing in Chapter 14) specific for the chosen country, with inclusion of detailed rationale for each component’s inclusion or exclusion. Note that for this assignment, the expatriate is a mid-level salesperson who works in an industry of your choosing. Be sure to include that information in the explanation of your compensation package.
   6. Employment Law Regulations. Discuss specific employment law regulations of the foreign country having impact on the decision making for the composition of the expatriate compensation package.
   7. Conclusion.
3. Your paper should be 800-1000 words in length, not including the title page, reference page, or the one page survey in the Appendix of the paper.
4. Use APA format. Cite two reference sources, at a minimum, which are to be different than the annotated bibliography entry. Each reference should be at least 3-5 pages and published within the last 3-5 years.

Please use the following article as one of the sources for this paper and select a second source of your liking from the acceptable HR journal list.

https://www.shrm.org/ResourcesAndTools/hr-topics/g… Avoid These Global Compensation and Benefits Plan Obstacles

Attached is a list of acceptable HR Journals to retrieve sources from.

 

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Here are 3 economic articles, choose 1 article. And to write 1 brief papers for  the article. 

Each paper should be double spaced with 12 pt. font and no longer than 2 pages. 

Each paper should contain a synopsis of the article, address the problem the article presented, determine if the economic agent in the article had enough information to make the correct decision, and propose alternative answers to the problem at hand. 

Make sure to point out any concept in chapter 6 that can be applied.  Froeb3e_06a.ppt 

You will want to keep in mind that some articles may not have a problem or the problem may not be obvious. If there doesn’t appear to be a problem, put yourself in that person’s shoes and ask yourself what potential problem could arise and how would you attempt to answer it.

1. Why is Turkey Cheaper When Demand is Higher?

http://www.nytimes.com/2013/11/24/magazine/why-is-turkey-cheaper-when-demand-is-higher.html?nl=todaysheadlines&emc=edit_th_20131120&_r=3&

2.Switching Costs and Competition

http://managerialecon.blogspot.com/2013/05/switching-costs-and-competition.html

3.Reed Hastings and Netflix Seem to Understand…Four Months Later

http://www.huffingtonpost.com/2011/10/25/reed-hastings-netflix-understand-customer-relations_n_1029391.html

 

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