help to answer some Questions 

Worksheet 3.4  Literacy: More Than the Ability to Read Books

Your text explains that the Harry Potter books have been bestsellers, but the books also have been the target of groups wanting to censor them from school libraries. You may have never read any of these books, but consider the possible reasons that parents might not want their children to read certain books without their knowledge.

1. Is it ever okay for groups like parents, apart from governmental decisions, to choose not to allow certain books in their schools? Why or why not?

2. Public schools would be targets of censorship for playing the racist lyrics of Eminem or religious music of the Mormon Tabernacle Choir in the cafeteria. Should books be any different? Explain.

3. Is it appropriate to allow (or even insist) that movies, TV, video games, and recordings have warning labels or ratings while we call the same labeling of books censorship? Explain. If you think this is inappropriate, should we have ratings for all media or no ratings for any media? Why?

4. Did you read any books as a child that you now think might not really be good for children? Which one(s) and why?

5. Is it better to have children reading books that are controversial just to get them to read or would it be better if the children were not reading at all? Why?

6. Finally, the chapter’s media literacy section suggests that reading books “all the way through” is a virtue to be taught. Is this an elite perspective—that partial reading will leave people imperfectly educated? How important is reading all the way through versus choosing how much and what portion of each book to read?

Name _____________________  Section _____________  Date __________________

Name _____________________  Section _____________  Date __________________

Worksheet 4.4  Advantages and Disadvantages of Electronic Newspapers

Think about the many areas of importance in the business operation of a newspaper. Newspapers need circulation and advertising revenues to make money. They spend money on paper and ink as well as on personnel who report the news, lay out the pages, run the presses, develop the photographs, and keep the payroll. After looking at an online version of a newspaper, think about how online news might change the financial elements of publishing.

1. A newspaper has everything from full-page ads to classifieds only three lines long. What kind of flexibility do you see in the kinds of advertising a newspaper can sell to support an online version? How might this affect the income potential of the medium?

2. It is easy for a newspaper company to know its circulation, the number of copies that were sold or distributed on a given day. On the other hand, newspapers may never be taken out of the rubber band or read, reducing the number of consumers who see the advertisements. How does online publishing affect the newspaper’s ability to obtain circulation information?

3. Explain how online publishing affects the money newspapers make through subscriptions and vending sales.

4. What expenses should be greater and which should be less in terms of publishing the electronic version when compared to the paper version?

5. If a newspaper was published exclusively online and the print version was discontinued, which personnel might lose their jobs? What new jobs would need to be filled?

Name _____________________  Section _____________  Date __________________

Worksheet 5.2  Online Magazines

Go online and find an electronic magazine. Then answer the following questions:

The title of the online magazine is _____________________________________

1. Who publishes the magazine?  

2. How often is it published?  

3. Is there a cost to access it?  

4. Is it a partner or version of a hard-copy magazine? If so, how do the Web and print versions differ, if at all? How are they similar?

5. How would you describe the readers (audience/demographic) for this online publication? Do the online and print readers differ? How?

6. What kinds of products are advertised in this magazine?

7. Do the ads seem to “target” the desired demographic (see question 4)? How?

8. In general, how are online magazines different from print magazines? How are they the same? What would be the advantages and disadvantages of “publishing” online versus publishing in print?

Worksheet 13.3  Journaling the Explanatory Power of Theory

After reading Chapter 13, you should now have a better understanding of various theories of communication. As the text explains, we currently believe that the media do affect us, but not in the all-powerful ways once taught by the magic bullet theories. Instead we believe the media impact us powerfully in limited areas of life, such as that explained by agenda setting theory.

First, what are the three most important problems facing America today?

1.

2.

3.

Now that you’ve listed the most important problems, think about how you came to believe that those are the most important problems. Are they from personal experience, do the media talk about those problems, or is it a combination of the two? Write an essay explaining your answer to these two questions. Talk about how much knowledge you could even have about each issue without the media, and therefore the amount of “dependency” you place on the media for that specific topic.

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Directions

Using information from below, please respond to each question below as regards the corresponding case study (don’t forget to number each response) in approximately 2-3 paragraphs per question. All cited material must include both internal citations and a complete reference list at the end of the paper. A cover sheet should minimally indicate the Case Study number, and the date.

Cases

Chapter 25, Case Study 25.1 – KeyChemicals’ acquisition of Eco-Pure: recognizing the opportunity and starting the process

Please read the case and:

1.  List the issues that you feel those leading the acquisition will have to attend to if it is to be implemented successfully. Provide reasoning and evidence for your answers.

2.  Provide any changes that you would make to your recommendations as separate comments after you have read the chapter. If there are no changes, a brief statement to that effect will suffice.

3.  You may want to consider the above factors (“How to write a case study”) when you are preparing your case answers as an aid to organizing your information if you find it helpful.

Chapter 25, Case Study – Analysis of an article cited in the chapter.

1.  Read: Kotter, J.P. (1995). Leading change: Why transformation efforts fail. Harvard Business Review, 73(2): 59-67.

2.  Do not just summarize the article. If you must provide a summary, limit it to no more than a paragraph.

3.  Provide your interpretation or application of how the content in the article can be used to promote successful change efforts. If the content could be used to improve conditions in your organization consider using those examples.

4.  You may want to consider the above factors (“How to write a case study”) when you are preparing your answers as an aid to organizing your information (how to apply the content) if you find it helpful.

How to Write a Case Study

You have to think like a practicing manager if you want to analyze a case successfully. As part of your analysis, it is necessary, but not sufficient to answer the following questions in enough depth to show that you have performed more than a superficial reading of the case’s content, and subsequently applied relevant theory.

• What is the issue being presented or analyzed in the case? Focus on the main issue in the case if more than one topic is presented. Use your judgment to decide on which issue is the one that is potentially most costly to an organization if left unresolved. There are more kinds of cost to be considered than economic costs. Do not neglect them in your analysis.

• Where did the issue take place? Consider this because you need to take into account cultural and environmental considerations that may differ from those of the United States, in your analysis.

• When did the issue take place? There may be historic and environmental considerations different from those of the United States, which should be taken into account in your analysis.

• Who was affected by the issues? In other words, who are the stakeholders inside and outside of the organization that need to be considered when formulating an analysis, and possible response to the situation?

• Why did the issue occur? This may involve conjecture on your part. It is all right to speculate; just identify your speculation as such. In an empirical case, causal factors may be identified as such.

• How would you, as a manager, apply the insights gained from the case to improve an (your) organization’s operations?

  Narrative answers should be written in grammatically correct, well-formulated English sentences. Each paragraph should be organized around a single topic, and transitions should flow logically from one paragraph to the next.

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Answer each question as fully as you can. Most answers can be prepared in 2-4 sentences.

1. What is the definition of mass media?

2. Describe each of the six components of the Sender-Receiver model by giving an example of each these roles in action (ie: who/what is the sender, receiver, message, channel, noise and feedback). Of those six, which function in that model does the mass media serve?

3. Explain the difference between one-way and two-way communication? Which one describes mass media as we know it today in the modern digital age? How is this different from earlier forms of mass media?

4. Discuss the three classifications of media: Print, broadcast, and digital by giving an example of each.

5. Name three of the mass media industries that we have discussed this far. What about those three makes them part of the mass media? (Use the definition of mass media to guide you in answering this question.)

6. Explain what is meant by a “broadcast affiliate.”

7. What do the terms “vertical integration” and “message pluralism” refer to in terms of mass media? Why is this important to the public/consumers of media?

8. Explain why it is important to know that media are “profit-centered.” What is the relationship to profits and conglomerates?

9. Explain three unique characteristics of books as a mass medium. How has this medium adapted over time?

10. Explain three features of newspapers. How has this medium adapted over time?

11. Explain how radio use first began. Provide three features of radio that make it unique (different from print media).

12. What is the definition of “convergence” as it relates to mass media? Provide two examples of this convergence in today’s media environment.

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Hello Brenda, I hope all is well. I have a discussion board question I need help with. Here is the question :

As noted on Page 16 of the SOLES Text, please respond to the following prompt:

Write a paragraph that describes an object that has special significance to you, an object that you treasure; your car, a piece of jewelry, an item of clothing, your TV or CD player. Then rewrite this paragraph from the perspectives of any two of the following: a marketing major, a sociologist, a chemist, a football coach, a sculptor, a poet.

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