To conclude your marketing plan, in Assignment 3, you will describe the company’s, marketing strategy, implementation strategy, expansion plan, social media strategy, monitoring methods, and integrated marketing communication strategy.

Note: You may create and / or make all necessary assumptions needed for the completion of this assignment.

Write a six to seven (6-7) page paper in which you:

1. Develop the company’s branding, pricing, and distribution strategy.
2. Classify the company’s major competitors as inter- or intra-competitors. Categorize the competitors’ major strengths and weaknesses.
3. Develop the differentiation strategy in relation to the closest competitor.
4. Establish whether the company’s intention is to be a leader or follower within the industry.
5. Specify two (2) social media and / or media tools that you would use as you develop your plan. Justify each of your chosen tools.
6. Suggest the integrated marketing communications that are most relevant for your marketing plan. Relate each marketing communication to your company’s advertising strategy.
7. Use at least five (5) academic resources that address sustainability and monitoring of effective marketing plans and determine the applicability for your hypothetical company. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

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Week 1 Assignment – Systems Management

Due by Saturday, 11:59 p.m. (MT) end of Week 1 (100 pts)

Think of a recent change that occurred at your college, in your community, or in the news. Use the three-sphere model for systems management and brainstorm issues related to the change based on the business, technology, and organization spheres. Prepare a 1-2 page paper describing the recent change, the brainstorm issues, and a conclusion on systems management as it relates to this assignment. Your paper must follow APA formating guidelines and include at least 1 reference.

Save and submit your work as instructed below.

Submission Instructions

1. Click the Submit Assignment link to submit your work.
2. When the Submit Assignment link opens, select the Upload File tab.
3. To upload a file from your computer and submit as your assignment, click the Choose File button.
4. A pop-up window will appear in your browser.
5. Click the file title and select the Choose button to upload the file. (Depending on your browser, the button may say Open instead of Choose.)
6. Click the Submit Assignment button to submit your assignment.
7. After you have submitted your assignment, you should be able to view a confirmation that you submitted your assignment.

Your assignment now has been submitted for instructor review.

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If Congress passed a law affecting products liability actions relating to single-engine airplanes that among other provisions, sets an 18-year statute of repose, and Cessna resumed production of several models of single-engine airplanes which had been stopped several years earlier, in part because of products’ liability exposure. Is this law ethical? Was this needed legislation, or was this a special favor given to one industry that makes a product known to lead to death and injury? How does the fact that flight training schools were unable to replace the single-engine planes they were using for training with newer ones affect your analysis? Analyze and evaluate the various issues presented while arguing and debating the connections between business, law, politics, and ethics

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Assignment 1: Stock Investment Analysis 
Due Week 5 and worth 240 points 

Review the investment information for the Fidelity Large Cap Stock Fund (FLCSX) at http://fundresearch.fidelity.com/mutual-funds/summary/315912402. 

Write a four to five (4-5) page paper in which you: 

1. Assess the year-to-date performance of the FLCSX fund, including the key drivers of the fund performance, and how the performance of the fund compares to the S&P 500. 
2. Evaluate the volatility risks in the fund, providing an assessment of the fund manager’s performance based on the risk measurements for the fund. Make a recommendation to the fund manager for improving the performance. Provide a rationale for your recommendation. 
3. Compare your assessment of the fund performance to the Morningstar rating for the fund, indicating your agreement or disagreement with the rating. Provide support for your position. 
4. Assess the top 10 holdings in the fund, indicating the level of diversification in the fund. Identify a company that may impose increased risk and any changes that you would recommend in the fund composition to improve the fund performance. Provide support for your rationale. 
5. Use at least three (3) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements: 

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions. 
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. 

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Consider a real life bargaining and negotiation situation that involves two parties and the multiple issues to be negotiated that has already occurred, currently in progress, or will occur in the near future in your personal life or at work. Be sure to address the following: Please follow instruction. Please use in-text citation and all the resources below. If you dont have access to the material please do not pick this assignment.

10-pages, please use in-text citation check all grammar and please no plagiarism. I have provided all the references, double space and the title is My First Home.

Please have access the the book.

1. Describe the situation and negotiation environment.
2. Identify the parties (e.g., yourself, the persons on your side, and/or the opposing parties) including the bargaining positions.
3. Present the type of third party intervention and procedures if required, (e.g., arbitration or mediation).
4. Explain how the Best Alternative to a Negotiated Agreement (BATNA) is derived.
5. Evaluate the theoretical models, methods, sources of power, and analytical procedures required to be utilized in the negotiation process.
6. Examine the mechanics of the procedures in terms of framing, packaging, use of questions, and types of proposals.
7. Assess the strategies utilized and the results achieved and/or anticipated in the settlement.

References

• Carrell, M.R. &Heavrin, C. (2008).Negotiating essentials: Theory, skills, and practices. Upper Saddle, NJ: Pearson Prentice Hall. ISBN-10: 978-0-13-186866-3.
• Caverly, N., Cunningham, B., & Mitchell, L. (2006). Reflections on public-sector based integrative collective bargaining: Conditions affecting cooperation within the negotiation process. Employee Relations, 28(1/2), 62-76. (Document ID: 1000184341). Retrieved from the ProQuest database.
• Colosi, T. (1983, November/December). Negotiation in the public and private sectors: A core model. The American Behavioral Scientist (pre-1986), 27(2), 229-234. (Document ID: 732624991). Please select “Full Text – PDF” on the right side of the screen. Retrieved from the ProQuest database.
• Rose, J. B. (2004, Spring). Public sector bargaining: From retrenchment to consolidation.Relations Industrielles, 59(2), 271-293. (Document ID: 683086171). Retrieved from the ProQuest database.
• Siu Wong, R., (2015). Knowledge of Opponents’ Power in Power-Asymmetric Negotiations: Whose Knowledge Shapes the Structure of Outcomes, 11(2), 117-142. Retrieved from Academic Search Complete database.

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