Read the attached article on the Apple Watch and whether or not this watch will appeal to women. Then, using principles of segmentation and targeting, describe three consumer segments who might be targeted to help Apple improve sales of the Apple watch. Consider demographics, psychographics, and behaviors when defining the segments. For each segment, identify possible needs and how the Apple watch might be adapted to target each of the user segments.

https://www.bloomberg.com/news/articles/2015-03-11…

Here is the rubric

 

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Is there Jurisdiction?

Look at the situations below and answer the question. Make sure to distinguish between subject matter and personal jurisdiction.  Additionally, discuss the standard the court will use to determine whether jurisdiction exists.  

Situation 1: Mike, a Utah resident, sues Jim, a Nevada resident for $60,000 in Nevada’s Federal District court for negligence (a state law civil suit).  Jim argues that the case should be dismissed for a lack of subject matter jurisdiction.  Is he right?  

Situation 2: Bill, a California resident, sues Bob, also a California resident, for copyright infringement, a cause of action arising under federal law, in a Federal District Court in California.  Bob argues that there is no subject matter jurisdiction. Is he right? 

Situation 3: Billy, a Seattle, Washington resident, sues the Orange Corporation, a Texas corporation, under a breach of contract (a state law cause of action) in Washington State Court for $100,000.   The Orange Corporation does most of its business in Texas. It is incorporated in Texas, and its corporate Headquarters are located in Dallas, Texas. However, the Orange Corporation does have a branch office in Seattle, Washington where it employs a single salesman. Additionally, the corporation advertises in the Seattle.  The corporation argues that Washington lacks personal jurisdiction over the corporation. Is the corporation right? Assume for this question that Washington may exercise personal jurisdiction to the extent permitted by the Constitution of the United States.  Be sure to list the standard the court will apply.  

Situation 4: Same facts as above. Assume the court finds there is personal jurisdiction. Can the Orange Corporation have the case removed to federal court?  

The requirements below must be met for your paper to be accepted and graded: 

• Write between 500 – 750 words (approximately 2 – 3 pages) using Microsoft Word.
• Attempt APA style, see example below.
• Use font size 12 and 1” margins.
• Include cover page and reference page.
• At least 60% of your paper must be original content/writing.
• No more than 40% of your content/information may come from references.
• Use at least two references from outside the course material, preferably from EBSCOhost.  Text book, lectures, and other materials in the course may be used, but are not counted toward the two reference requirement.

Reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) must be identified in the paper and listed on a reference page.Reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) must come from sources such as, scholarly journals found in EBSCOhost, online newspapers such as The Wall Street Journal, government websites, etc.  Sources such as Wikis, Yahoo Answers, eHow, etc. are not acceptable. 

 

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A quaint but well-established coffee shop, the Hot New Cafe, wants to build a new cafe for increased capacity. Expected sales are $800,000 for the first 5 years. Direct costs including labor and materials will be 50% of sales. Indirect costs are estimated at $100,000 a year. The cost of the building for the new cafe will be a total of $750,000, which will be depreciated straight line over the next 5 years. The firm’s marginal tax rate is 37%, and its cost of capital is 12%.

For this assignment, you need to develop a capital budget. It is important to know what the cafe managers should consider within their capital budget. You must also define the key terms necessary to understand capital budgeting. In this assignment, please show all work, including formulae and calculations used to arrive at financial values. You must answer the following:

• Using the information in the assignment description:
  • Prepare a capital budget for the Hot New Cafe with the net cash flows for this project over a 5-year period.
  • Calculate the payback period (P/B) and the net present value (NPV) for the project.
  • Answer the following questions based on your P/B and NPV calculations:
    • Do you think the project should be accepted? Why?
    • Define and describe Net Present Value (NPV) as it pertains to the new cafe.
    • Define payback period. Assume the company has a P/B (payback) policy of not accepting projects with life of over 3 years. Do you think the project should be accepted? Why?

  Your submitted assignment must include the following:

  • A double-spaced, two page Word document that contains answers to the word questions.
  • You must include a Microsoft Excel spreadsheet for your calculations.
  • Either the Word document or the Excel spreadsheet must have all of your calculation values, your complete calculations, any formulae that you used, the sources you wish to cite, and your answers to the questions listed in the assignment guidelines.

 

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By successfully completing this assignment, you will demonstrate your proficiency in the following course competencies and assignment criteria:

Competency 1: Articulate ethical issues in health care.

Explain how the principle of informed consent is relevant to these issues. Explain the costs and benefits of offering unapproved experimental drugs to patients.

Identify relevant ethical theories and moral principles.

Articulate arguments using examples for and against offering pre-approved drugs to wider pools of patients.

Competency 5: Communicate in a manner that is scholarly, professional, and respectful of the diversity, dignity, and integrity of others and is consistent with health care professionals.

Exhibit proficiency in clear and effective academic writing skills.

In Chapter 2 of your course text, you learned about the rigorous process of clinical trials that tests new drugs before being approved for treatment. The process, which involves three distinct phases of testing, takes a great deal of time, with some trials lasting many years. Before approval, patients not part of a clinical trial have limited or no access to experimental drugs, even though these drugs could be helpful and potentially save their lives. The “Case Presentation” on pages 67–68 discusses the Abigail Alliance, one of the groups pushing for greater patient access to drugs still in the experimental stage. In recent years, the FDA has made it somewhat easier to receive treatment with experimental drugs, but according to advocacy groups such as the Abigail Alliance, there are still too many restrictions. As the text explains, defenders of the FDA policy point out that making unproven, experimental drugs widely available to patients has a consequence—a pool of fewer patients available to participate in clinical trials that establish whether or not the drug is truly effective and safe.

Early stages of research on a drug sometimes suggest that the drug could be effective in treating a certain disease. But without going through the full clinical trial process, doctors do not know if the drug is effective at all. The vast majority of experimental drugs turn out to be completely ineffective, and the drug might have very dangerous side effects.

Assignment Description

Do patients with no other treatment options have a moral right to unproven drugs? Write a paper that explains and defends your view on this issue. In addition to reviewing your textbook, you are encouraged to locate additional resources in the Capella library, your public library, or authoritative online sites to provide additional support for your viewpoint. Be sure to weave and cite the resources throughout your work. In your paper, address the following points:

Identify relevant ethical theories and moral principles.

Explain how the principle of informed consent is relevant to the issue.

Explain the costs and benefits of making unproven, unapproved experimental drugs widely available to patients. Consider the costs and benefits not only to the individual patients who take these drugs but also potential costs and benefits to other patients.

Explain arguments using examples for and against offering pre-approved drugs to wider pools of patients.

Support your view using ethical theories or moral principles (or both) that you find most relevant to the issue.

Submission Requirements

Your paper should meet the following requirements:

Written communication: Written communication is free of errors that detract from the overall message.

APA formatting: Resources and citations are formatted according to current APA style and formatting guidelines.

Length: 2–3 typed, double-spaced pages.

Font and font size: Times New Roman, 12 point.

 

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