Submit a 5- to 7-page proposal/research plan for single-system (subject) evaluation for your work with Paula Cortez. Identify the problems that you will target and the outcomes you will measure, select an appropriate intervention or interventions (including length of time), and identify an appropriate evaluation plan.

Include a description of:

• The problem(s) that are the focus of treatment
• The intervention approach, including length of time, so that it can be replicated 
  • A summary of the literature that you reviewed that led you to select this intervention approach
• The purpose for conducting a single-system (subject) research evaluation
• The measures for evaluating the outcomes and observing change including: 
  • Evidence from your literature search about the nature of the measures
  • The validity and reliability of the measures
  • How baseline measures will be obtained
  • How often follow-up measures will be administered
• The criteria that you would use to determine whether the intervention is effective
• How the periodic measurements could assist you in your ongoing work with Paula

 

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Question 1

Most people have experienced a time at work when they were made to feel uncomfortable in some way. Looking back at an experience like this that you have had and taking what you have learned from this course, how might you have approached or reacted to the situation differently? Do you feel you are now more equipped to mitigate or respond to a similar situation if it were to present itself again? Why, or why not?

QUESTION 2

Due to its location on the Gulf Coast, the Waldorf Widget Factory is subject to hurricanes and floods. Using the plan, practice, evaluate, and adjust framework, describe the emergency preparations that the organization should make to minimize the adverse effects of these severe weather emergencies.

Your response should be a minimum of 400 words.

QUESTION 3

Upper management at the Waldorf Widget Factory does not understand why they have any liability when it comes to workplace violence. How would you explain this to them, and what recommendations would you make to reduce the organization’s liability in workplace violence incidents?

Your response should be a minimum of 400 words in length.

 

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For years, Publix Grocery Stores have attempted to develop a strong brand image and has recently started to develop a strong brand relationship. How can Publix use social media to assist in the development of brand relationships?

Include in your discussion post personal observations as well as concrete examples to support your views. 

Initial posts should be at least 2-3 paragraphs and include direct references to the readings and/or additional articles. Word choice and sentence structure should be suitable for professional level work, and all sources should have appropriate references and citations.

 

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The marketing mix is used within the implementation of the marketing strategy. Please select one of the industries listed below, and search for information about the marketing mix used by at least two companies in your selected industry:

• soft drink,
• fast food/restaurant,
• hotel,
• cell phone provider,
• banking,
• automobile,
• airline, or
• entertainment.

Provide an example of the four areas of the marketing mix—product, price, placement, and promotion—used by each of your selected companies.

Discuss where their marketing mix strategies are similar and where they are different. Explain why.

Identify the product positioning and brand strategy used by your two chosen companies. Relate the importance of product positioning to their brand strategy.

Also, consider the element of ethical promotion and social responsibility toward consumers.

In addition to company websites, http://www.ibisworld.com/ and http://www.mergent.com/are excellent resources to find information about markets and individual companies.

Your research project must include an introduction. You must also reference at least one journal article from the CSU Online Library and two articles from business-related or news websites; therefore, your essay should be supported by at least three sources. Your research project must be at least four pages in length and double-spaced, not counting the title and reference pages. All sources used must be referenced; paraphrased and quoted material must have accompanying citations. Use APA style guidelines for formatting. An abstract is not required.

 

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It is important for marketers to create a marketing plan to provide focus for their brand, product, or company. A detailed plan prepares a business to launch innovative new products that are designed to increase sales to current customers and to reach potential customers within their target market segments.

The marketing plan is designed to be subsumed under the broader company-wide strategic plan. The marketing plan documents how the organization’s strategic objectives are to be achieved through specific marketing strategies and tactics. The customer is the focus and starting point of the marketing plan. The marketing plan is an efficient communications tool that is linked to the plans of other organizational departments.

This Unit III Project assignment represents the first in a series of project assignments that will enable you to build a marketing plan for a product or product line of a company of your choosing. The final product is to be delivered in Unit VII.

The marketing plan consists of the sections listed below.

• Executive Summary
• Situation Analysis
  • Market Summary
  • SWOT Analysis (i.e., analysis of strengths, weaknesses, opportunities, and threats)
  • Competition
  • Product Offerings
  • Distribution
• Marketing Strategy
  • Objectives
  • Target Markets
  • Positioning
  • Strategies
  • Marketing Mix
  • Marketing Research
• Financials
• Controls
  • Implementation
  • Marketing Organization

Over the course of the next several units, you will create a marketing plan using research from the CSU Online Library (e.g., Mergent Online database, ABI/INFORM Collection database). Each project assignment will enable you to complete a portion of the marketing plan, and the completed marketing plan will be submitted in Unit VII.

For this unit’s assignment, you will choose and research one of the following companies for your marketing plan:

• JPMorgan Chase,
• AT&T,
• Walmart,
• ExxonMobil or
• Proctor & Gamble.

After choosing one of the aforementioned companies, you will research, analyze, and create the marketing plan sections described below for your company of choice.

• Situation Analysis: Using the sections below, analyze the competitive market, the company’s targeted market segments, and how your company’s capabilities stack up to the competition.
• Market Summary: Describe, in detail, the target market segments by determining their segment size, segment needs, segment growth, and segment trends. Using more detail to describe these market segments will prove to be beneficial as a basis for the marketing strategies and tactical programs presented later in your marketing plan.
• SWOT Analysis: Include the sections described below.
  • Strengths: In this section, list and describe your company’s internal physical and financial capabilities that can enable it to reach its stated objectives.
  • Weaknesses: In this section, list the internal elements that may prevent or slow your company’s ability to achieve its stated objectives.
  • Opportunities: In this section, list the external and potentially profitable areas in which your company may find an interest in which to target, engage, and perform.
  • Threats: In this section, list the external and potentially unfavorable trials that can negatively affect your company’s business model and competitiveness.
• Competition: List your company’s main competitors, and describe what positions they occupy in the market in which your company wishes to compete. Also, this section is where you should provide a summary of the competitors’ strategies.
• Product Offerings: Review the company’s products or product lines, and identify their main features.
• Distribution: Describe and provide an overview of each of your company’s product distribution channels.

Your assignment will be a minimum of three pages in length. Ensure that you introduce the company you have chosen, and identify each section with a heading in your assignment. You should reference at least three sources to support this section of your marketing plan. As aforementioned, your sources should be from the CSU Online Library, but you may also include outside sources as well. All sources used, including the textbook, must be referenced and follow APA formatting, and quoted or paraphrased material must have accompanying in-text citations. 

 

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