Chapter 4: Structuring the Interview

Identify a current event (a social/topical issue) that you’d like to interview a friend, classmate, coworker, or family member about. (***Note this may be revisited later in the term when we look at public opinion)

Develop a complete interview schedule with a purpose statement, opening, 7 primary questions, 1 probing question for each primary question, and closing.

Conduct the interview in person or online (video chat in real time) using your interview schedule. Record the interview (audio or audio and video). You will not post your recording but it would be helpful in your self reflection.

Ask your interviewee for feedback on the interview.

Review the recording.

Task 1 – Complete interview schedule (10 points)

• Submit the complete interview schedule you went into the interview with (don’t include any modifications you made or the interviewee’s responses).

Task 2- Also submit Reflection on interview (5 points)

• How effective was your interview schedule?
• How effective was the opening/closing?
• How well did your question phrasing work?
• How effective was the ordering of your questions?
• What changes did you make during the interview? Explain.
• What feedback did your interviewee give you?

Task 3: Include in your reflection an Application section of at least two concepts from Chapter 4–use boldface to highlight the concepts you’re applying. ( 5 points)

• Discuss what you learned from the interviewing activity in terms of what you read about in Chapter 4, defining and applying at least two concepts from the chapter
  

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As you may have heard, there were two deadly crashes of the same Boeing model 737 Max jetliner in just five months, the last of which was in March 2019. With the help of the articles linked below, you are to undertake a Stakeholder Analysis of the situation that responds to this question: What should Boeing CEO Dennis Muilenburg and his top management team do in the aftermath of these crashes, given the critiques raised and the recent findings in the media?

To do so a, please address (in at least 7 pages) the following questions:  1) Who are the Boeing’s 5 most important stakeholders (explain why you included these and excluded others) in this layoff situation, and what are their stakes?  2) What attributes (power, legitimacy, urgency) do these various stakeholders hold in this situation? How might relationships among the various stakeholders affect these attributes?  3) What economic, legal, ethical and philanthropic responsibilities does Boeing/Muilenburg have to these various stakeholders in this situation, and why? 4) What specific actions (involve, collaborate, monitor or defend) should Boeing take with each stakeholder? Be specific, and fully explain how the action you recommend for each stakeholder will help to provide some resolution to the situation.

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Part 1 Due Week 7 and worth 100 points

Imagine that you are a financial manager researching investments for  your client. Think of a friend or a family member as a client. Define  her or his characteristics and goals such as an employee or employer,  relatively young (less than 40 years) or close to retirement, having  some savings/property, a risk taker or risk averter, etc. Next, use  Nexis Uni at the Strayer University library, located at Nexis Uni,  click on “Company Dossier” to research the stock of any U.S. publicly  traded company that you may consider as an investment opportunity for  your client. Your investment should align with your client’s investment  goals. (Note: Please ensure that you are able to find  enough information about this company in order to complete this  assignment. You will create an appendix, in which you will insert  related information.)

Your final financial research report will be 6 to 8 pages long and be  completed in two parts as noted below. This assignment requires you to  use at least five quality academic resources and cover the following  topics:

• Rationale for choosing the company in which to invest 
• Ratio analysis 
• Stock price analysis 
• Recommendations 

Refer to the following resources to assist with completing your assignment:

Stock Selection

• Forbes: “Six rules to follow when picking stocks” 
• CNN Money: “Stocks: Investing in stocks” 
• The Motley Fool: “13 steps to investing foolishly” 
• Seeking Alpha: “The Graham And Dodd Method For Valuing Stocks” 
• Investopedia: “Guide to Stock-Picking Strategies” 
• Seeking Alpha: “Get Your Smart Beta Here! Dividend Growth Stocks As ‘Strategic Beta’ Investments” 

Market and Company Information

• U.S. Securities and Exchange Commission: “Market structure” 
• Yahoo! Finance 
• Mergent Online (Note: This resource is also available through the Strayer Learning Resource Center.) 
• Seeking Alpha (Note: This is also available through the Android or iTunes App store.) 
• Morningstar (Note: You can create a no-cost Basic Access account.) 
• Research Hub, located in the left menu of your course in Blackboard 

Part 1 Due Week 7 (1 to 2 pages)

1. Provide a rationale for the stock that you selected, indicating the  significant economic, financial, and other factors that led you to  consider this stock. 
2. Suggest the primary reasons why the selected stock is a  suitable investment for your client. Include a description of your  client’s profile. 
3. Just list five resources you’ll use to  complete this assignment and begin to build your reference list.  Remember you must use at least five quality academic resources for the  final assignment. 

Part 2 Due Week 9 (6 to 8 pages including #1 and #2 from Part 1)

1. Include your rationale, primary reasons for stock selection, and  client’s profile from Part 1, making any revisions based upon Part 1  feedback if applicable. 
2. Select any five financial ratios that you have learned about in the text. Analyze the past 3  years of the selected financial ratios for the company; you may obtain  this information from the company’s financial statements. Determine the  company’s financial health. (Note: Suggested ratios include, but are not limited to, current ratio, quick ratio, earnings per share, and price earnings ratio.) 
3. Based on your financial review, determine the risk level of the  stock from your investor’s point of view. Indicate key strategies that  you may use in order to minimize these perceived risks. 
4. Provide your recommendations of this stock as an investment  opportunity. Support your rationale with resources, such as  peer-reviewed articles, material from the Strayer University Library, and reviews by market analysts. 
5. Conduct a literature review and list at least five quality academic resources. Note: Wikipedia and other similar websites do not qualify as academic resources. 

Your assignment must follow these formatting requirements:

• Be typed, double-spaced, using Times New Roman font (size 12), with  1-inch margins on all sides; citations and references must follow the  Strayer Writing Standards (SWS). The format is different than other  Strayer University courses. Please take a moment to review the SWS  documentation for details. 
• Properly cite all sources. 
• Include a cover page containing the title of the assignment,  the student’s name, the professor’s name, the course title, and the  date. The cover page and the reference page are not included in the  required assignment page length. 

The specific course learning outcomes associated with this assignment are as follows:

• Determine the suitability of an investment strategy that considers external risk factors and a literature review. 
• Create investment recommendations based on research that includes the rationale and risk mitigation for the chosen strategies. 

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Your written analysis of each case should answer these questions. Be thorough but concise. Feel free to answer the questions directly but use complete sentences rather than bullet points or PowerPoint-style fragments. Each written analysis should be 2-3 double-spaced pages long. Images or charts do not count against page limits.

IKEA India (2-3 pages + 1 for the SWOT analysis)

Conduct a SWOT analysis for IKEA India.

Who is the typical IKEA India consumer?

What are the IKEA Group’s core values/mission? Which value is the most compatible with the Indian market, and why? Which is lease compatible, and why?

Where and how should IKEA India expand? Mention a timeline, and the type of business arrangement you prefer (e.g., importing -> direct investment).

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a) Your main goal is to create a new international start-up business or design a commercially viable product or service innovation that you are convinced can Be Successful

(However, you define success) in the next five years. The product must be useful and

appealing not only to consumers in your home country, but also to international consumers.

Your target market could be business-to-business or business-to-consumer.

b) Presentation Guidelines

Each student is expected to support his/her presentation with 5-9 slides. The slides should

contain: a) Explain the problem you are trying to solve and the idea behind your product or service innovation; b) Provide succinct and clear description of the product’s value proposition and significant features-attributes or key differentiators; c) Briefly explain the product’s main customer channels (markets); d) Explain how you plan to generate revenue or revenue model (e.g., sales, subscription, licensing fees etc.) e) Identify key partners and the resources needed to deliver your value proposition, f) Explain your distribution channels, g) who are your key competitors? h) Explain – what credibility/qualification do you have to start this business? i) Imagine the success of your product in the future; explain what success would look like in five years. What would my product have done in five years? How did my product do it? Present your product or service innovation in an innovative way.

c) Your presentation should include quality pictures to tell the story of how you developed your innovation. Format: Five OHP slides use large fonts, images, pictures, etc. Presentation should be around 6-8 minutes in length.

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