The operational definition of an extinction coefficient is that it is the absorbance that a 1M, 1mM or 1uM solution would have. Thus, the mM extinction for reduced cytochrome c at 550nm is 30mM-1cm-1; this solution would have an absorbance of 30 for a 1mM concentration which is impossible to measure (why?) 

o What would be the absorbance or extinction coefficient for a 1 M solution? Could you measure this absorbance? 

o What would be uM extinction coefficient (and yes, units are important in this class)? 

o Could you measure the absorbance of this solution? 

 

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Points possible: 15

This assignment is based on Chapter 2 (Baran & Galka) and the Payne & Frow (2006) article. Pick and answer three questions and upload your responses to the dropbox created for the assignment. One of your questions should be Q5, which relates to the Payne & Frow (2006) article.

For the discussion on the DB, pick one of the questions that you answered and copy and post that question and its answer to the DB forum. 

1. List and discuss three areas that have contributed to the origins of CRM. Write at least 3 sentences about each area.

2. Discuss three of the reasons that companies are now undertaking CRM initiatives. Write at least 3 sentences about each reason.

3. List and discuss three barriers to the successful implementation of CRM. Write at least 3 sentences about each barrier.

4. Describe three of the key stages that you would go through in implementing CRM in a company that does not currently have a CRM strategy.

5. Payne & Frow (2006) propose a model of a successful CRM program that consists of four critical implementation components and five key cross-functional CRM processes. Describe EITHER three of the critical implementation components OR three of the key cross-functional CRM processes that they propose. Write at least 3 sentences about each critical implementation component or each key cross-functional CRM process.

 

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• Identify a brand with which you are familiar (put the name of the brand in the subject line of your main post). In your main post, describe the marketing mix for that brand (in terms of the traditional 4P’s).
• Describe the value proposition for that brand.  
• Does the brand have different value propositions for different target markets?
• What is the value of that brand?  Who determines this?  See  https://www.ama.org/AboutAMA/Pages/Definition-of-Marketing.aspx     https://go-gale-com.ezproxy.umuc.edu/ps/i.do?id=GALE%7CCX1552100212&v=2.1&u=umd_umuc&it=r&p=GVRL&sw=w&asid=dd688235d15db69c334c81db9011a174 

 

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For this assignment, work with your CLC team to develop a project scope statement and work breakdown structure (WBS) for the project chosen in Module 2. 

You may use Microsoft Word, Microsoft Excel, Microsoft PowerPoint, or Microsoft Visio to complete this assignment. You may optionally use project management scheduling software to create the WBS. Note that use of project management scheduling software is optional and not required.

Refer to chapter 4 of your textbook for examples of project scope statements and layouts of a WBS.  A good WBS example is shown in Figure 4.4.

APA format is not required, but solid academic writing is expected.

You are not required to submit this assignment to LopesWrite, unless otherwise directed by your instructor. If so directed, refer to the Student Success Center for directions. Only Word documents can be submitted to LopesWrite.

 

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For this week’s course project, you will develop promotion strategies for your product. Please note that this is a three-part assignment. All three parts will be completed as one paper with headings (e.g., “Message”) that clearly identify each part. Include in-text citations and a reference page formatted according to APA standards. To complete the assignment, do the following:

Part 1 – Message

As we’ve learned, an effective IMC campaign requires a clear, consistent, and relevant message. One strategy for creating an effective message is to base the message on the benefits the product offers consumers. To develop a message for your IMC campaign, do the following:

1. Synthesize the key benefits into a succinct key message to the target audience.
2. Discuss how the content of your key message relates and connects to your target audience.

Part 2 – Marketing Communications Sample: Radio Spot

While it would be challenging for you to create an entire IMC campaign for your product in the time this course allows, you will have the opportunity to create a sample marketing communication tactic that could be part of a larger IMC campaign. To develop your sample tactic, do the following:

1. Create a written script for a thirty-second radio advertisement for your product. Your script should use audience-specific language written with an influential tone. Your script should also communicate your product’s key message in a way that connects to the target audience. Be sure that your script aligns with the AMA Statement of Ethics.
2. Produce an audio recording of your thirty-second ad using the PowerPoint narration feature. Include your name and the title of your commercial on the title slide. Click here for instructions on how to record your presentation with narration in PowerPoint.
3. Evaluate your recording and discuss how well you persuaded and connected with the audience through your tone, vocal techniques, and words.
4. Submit your PowerPoint file with your paper.

Part 3 – Marketing Ethics

In the process of creating your radio spot, your manager asks you to grossly exaggerate certain claims about the benefits of your product. You know that making the changes your manager has requested will produce false claims. However, your manager feels strongly about the changes and threatens that you will be taken off the project if you do not comply. Answer the following questions:

1. Which aspect(s) of the the AMA Statement of Ethics. would you be violating if you followed through with your manager’s request?
2. If your company makes false claims about its products, what would be the potential impact on your company’s well-being and that of its employees?
3. What course of action would you take to address this situation in an ethical and professionally responsible manner?

 

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