What role does an actual product’s packaging play in the marketing program? Give 2 examples of a brand you feel does an effective job in carrying through the “creative” from its IMC campaign components such as their website, TV commercials, print ads, radio ads. outdoor ads, search engine ads, mobile promotions, etc. to the “point of sale” experience which could be online and/or in-store. 

Your example CANNOT be Unilever, Kraft Foods, Kohl’s, Nike, Starbucks, Uber, iTunes, MasterCard, Target, Swiffer, JC Penney, Kraft Mac & Cheese, Folger’s, Campbell’s, Heinz, Dove, Hershey’s, Papa John’s, Domino’s, Tropicana, Victoria’s Secret, Band-Aid, KFC, McDonald’s.

At least two additional sources are cited and used to support insights. 

 

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 1. What is the difference between and indirect and a direct marketing channel?  2. What are the differences among the three types of vertical marketing systems?  3. How do firms develop strong strategic partnerships with their marketing channel partners?   4. What are the marketing channel links associated with each information flow?  5. How do marketing channel members use data ware-houses to make decisions?  6. What is EDI and how is it used?   7. Why do some marketing channels use VMI, while others do not?  8. What is the difference between a push and a pull marketing channel?  9. How does merchandise flow through a typical marketing channel?  10. Why have just-in-time inventory systems become so popular?  RETAILING AND MULTICHANNEL MARKETING  1. What issues should manufacturers consider when choosing retail partners?   2. What are the differences among intensive, exclusive, and selective levels of distribution intensity?  3. What strategies distinguish the different types of food retailers?  4. What strategies distinguish the different types of general merchandise retailers?  5. Are organizations that provide services to consumers retailers?   6. What are the components of a retail strategy?  7. What are the advantages of traditional stores versus Internet-only stores?  8. What challenges do retailers face when marketing their product through multiple channels?  INTEGRATED MARKETING COMMUNICATIONS  1. What are the different steps in the communication process?  2. What is the AIDA model?  3. What are the different elements of an IMC program?  4. Why is the objective-and-task method of setting an IMC budget better than the rule-of-thumb methods?  5. How do firms use GRP to evaluate the effectiveness of traditional media?  6. How would a firm evaluate the effectiveness of its Google advertising?

 

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We already know the importance of social media in business. As more and more people join social media sites and use them regularly and efficiently, the social media industry will grow in the future. Therefore, 

Please answer the following questions: “How the recent social media boom has affected international business ” (no more than 500 words).  

 

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“PART 2” Assignment: The Value of Fair Treatment in the Workplace

(NEED ABOUT 4-5 PAGES)

You have been hired as a management consultant by a large company to examine the business decisions of the company in regard to employee protections. The laws applicable are federal antidiscrimination laws, federal health and safety laws, and employer firing practices related to the employment-at-will doctrine. 

In relation to the three questions below, write a 4–5-page paper in which you do the following:

1. Analyze, identify, and explain recent legislation, within the last 10 years, that helps to protect employees from discrimination in the workplace. Provide at least two federal legislative protections. Provide some insight when the federal legislation conflicts with the state. 

2. Explain the employment-at-will (EAW) doctrine and ALL the exceptions to the doctrine. Look at the scenarios below and determine whether the decision to fire the employee is a smart one. Identify why or why not and determine all the possible exceptions per the EAW doctrine that are, might be, or could be applicable if the employee sues for wrongful termination. 

Scenarios:

Brenda, a manager, started a blog on the company website for employee grievances. She noticed a worker was protesting that no Asian American employees had gotten a raise in 2 years at the company. The worker also criticized how much the CEO made and how the CEO was “out of touch.” Brenda reprimanded the worker. The next day, the worker talked to her fellow co-workers about forming a union. Brenda subsequently fired the worker.  

Jason, a department supervisor, requests approval to fire his secretary. Alice, his secretary, a devout Christian woman, was putting out Right-to-Life flyers in the employee break room. Alice was also taking time out to pray each day during the busiest time of the morning. 

Brian, head of Accounting, refused to sign Lori’s leave request for jury duty. Lori is a tax attorney in his department. Brian wants to fire Lori for being absent without permission during their most busy time—tax season.

Peter has worked for the company for 1 year. He has a rare form of liver disease and works with chemicals that make his condition worse. Peter does not want to stop working, but his boss is not happy with his performance and wants to let him go.  

3. Determine the federal law in regard to undocumented workers and whether they are eligible for state workers’ compensation in the United States. Advocate for or against this practice and substantiate your response with research to support your position.

4. Use the textbook and the Strayer University Library to locate at least two other quality academic resources in this assignment. Note: Wikipedia and other websites do not qualify as academic resources. The textbook for this class is a required source for this assignment.

The specific course learning outcome associated with this assignment is as follows:

• Evaluate federal law relative to workplace discrimination, employment at will, and workers’ compensation eligibility.

 

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