Assignment 3: Promotional and Advertising Strategies
Due Week 9 and worth
240 points
Select one (1) of the
following categories of products to research: sports apparel, automobiles, home
furnishings, or televisions. Use the Internet to research at least two (2)
companies within the selected product category. Take note of the leading
companies in this product group, as well as the types of marketing, pricing,
and consumer-oriented promotional strategies that these leading companies
within the product group use.
Write a six to eight
(6-8) page paper in which you:
Compare and contrast the promotional strategies used by two (2)
different companies for a similar product within the category that you
selected.
Recommend two (2) ways in which a company within the selected
product group could use marketing information to differentiate itself in the
marketplace to gain an advantage over its competitors. Provide a rationale to
support your recommendations.
Propose two (2) uses for consumer-oriented promotions that could
assist a company in both the short and long term for the product group that you
selected. Provide a rationale for your response.
Analyze the strategic manner in which the leading company in
this product group has made its pricing decisions by using one or more of the
four (4) pricing objectives. Suggest two (2) actions that other companies
within the same product group may take in order to differentiate themselves and
gain a competitive advantage. Provide a rationale for your response.
Determine the most effective advertising medium for a company in
the selected product category. Support your response with two (2) examples of
the effectiveness of the chosen medium.
Use at least five (5) quality academic resources in this assignment.
Note: Wikipedia does not qualify as an academic resource.
Your assignment must
follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12),
with one-inch margins on all sides; citations and references must follow APA or
school-specific format. Check with your professor for any additional
instructions.
Include a cover page containing the title of the assignment, the
student’s name, the professor’s name, the course title, and the date. The cover
page and the reference page are not included in the required assignment page
length.
The specific course
learning outcomes associated with this assignment are:
Apply the core marketing concepts and marketing orientation to
develop viable marketing strategies that fit a variety of market environments,
domestic and international.
Analyze information technology applications and the application
of decision support systems to gain a competitive advantage and more
effectively control operations.
Use technology and information resources to research issues in
contemporary business.
Write clearly and concisely about contemporary business using
proper writing mechanics.
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Use the Internet or
Strayer databases to research one (1) publicly traded company that committed
fraud within the last five (5) years and the fundamental drivers of the fraud.
Write a three to four
(3-4) page paper in which you:
Briefly describe the selected publicly traded company that
committed fraud, and analyze the fundamental drivers of the fraud.
Outline an audit plan that could have prevented or detected the
fraudulent activity in its earliest stages. Provide a rationale for your
response.
Determine the key type(s) of audit evidence you would use to
execute your audit plan, and evaluate the significance of the identified
evidence. Justify your response.
Based on the audit plan that you outlined, speculate two (2)
areas that might require more extensive sampling and two (2) areas that would
require less sampling. Provide a rationale for your response.
Use at least three (3) quality academic resources in this
assignment. Note: Wikipedia and other Websites do not quality
as academic resources.
Your assignment must
follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12),
with one-inch margins on all sides; citations and references must follow APA or
school-specific format. Check with your professor for any additional
instructions.
Include a cover page containing the title of the assignment, the
student’s name, the professor’s name, the course title, and the date. The cover
page and the reference page are not included in the required assignment page
length.
The specific course
learning outcomes associated with this assignment are:
Analyze and interpret financial statements.
Evaluate management control systems and examine their
relationship with accounting and planning, including feedback and non-financial
performance measurements.
Use technology and information resources to research issues in
financial accounting for managers.
Write clearly and concisely about financial accounting using
proper writing mechanics.
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The NASW Code of Ethics makes a number of statements about social workers’ responsibility to study, use, and engage in research and evaluation. In the past, many social workers had difficulty thinking of themselves as knowledgeable and capable in research, despite completing the required research course in school. Think of yourself as a part of a new breed of social workers. You are completing your education at a point in time that places great emphasis on both research and evaluation. You also have greater access to published research than ever before. Research knowledge and skills are like muscles—if you do not use them, they will atrophy. You have an ethical obligation as a social worker to exercise and flex your research muscle. Consider how the NASW Code of Ethics guides your professional research.
Assignment
Post an analysis of how you can apply new knowledge and skills related to research and evaluation, acquired in this course (social work research practice) to your future career. Identify specific knowledge and strategies and how you intend to apply them. Identify those skills that you believe will be most applicable to achieving your future goals.
Include reference
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The following
are specific
course learning outcomes associated with
this assignment:
• Evaluate
the qualities
of effective
corporate governance.
• Use technology
and information
resources to research issues in
advanced financial management.
• Write clearly
and concisely
about advanced financial management using
proper writing mechanics.
Introduction:
• The past
two modules
have been
a bit
of a
mash-up of different ideas and
tools, which makes it difficult to
ask you
to perform
a neat,
simple task that covers all
the material
that we
covered. Instead, we’re going
to ask
you to
synthesize the bigger concepts from
past lectures. We’re going to do
so using
a company
that most
everyone is familiar with: Facebook.
• Facebook, as
everyone pretty much knows now,
rocketed to popularity starting in
2005 and
hasn’t looked back since.
As you
might expect from a highly
successful, capital-intensive, high-tech operation
that’s growing at blazing speeds,
the company
has gone
through several rounds of financing to
finance business growth. We’re going
to ask
you to
look at
that financing and explain to us
what happened.
• Though a
savvy researcher could find these
transactions herself via Google if
she truly
wanted to, we’ve gone
ahead and pulled the big
ones up
for you
in chronological
order to save you some time.
We encourage
you to
investigate each of these further,
however. There’s no shortage
of background
on each
of these.
Here they
are in
nice news-bite
capsules for digestion:
o The Facebook group announced
that it
has raised
between $10 million to $12
million in first-round financing led by
Accel Partners on April 15,
2005. As a part of
the transaction, Jim Beyers,
a Managing
Partner at Accel Partners, joined
the company’s
board. The post-money valuation
of the
company was $100 million.
o Facebook, Inc. announced that
it has
raised $27.5 million in its
third round of funding led by new investor Greylock
Partners on April 19, 2006.
New investor
MeriTech Capital Partners and
existing investor Accel Partners invested
in the
transaction. The post-money valuation of the
company was $525 million.
o Facebook, Inc. announced that
it will
raise $240 million in an
equity round of funding from new investor Microsoft Corporation
on October
24, 2007.
As a
result of the transaction, Microsoft Corporation
will now
hold 1.60%
stake in the company. The
round was raised at
a post-money
valuation of $15,000 million.
o Facebook, Inc. announced that
it has
raised $200 million in funding
from Digital
Sky Technologies Limited on
May 26,
2009. Digital Sky Technologies Limited invested in preferred stock and acquired 1.96%
stake, valuing the company at
$10 billion.
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For this assignment, please answer the questions below by following the requirements:
Explain at least three (3) essential responsibilities of a command center operator?
Each responsibility should have a minimum of two (2) paragraphs with DIFFERENT citation.
There are five main types of glass, list all five types and write at least one complete paragraph on each with Different in-text citations supporting your work.
According to this week’s reading assignments,
“The Chula Vista, California, police department undertook an extensive study of the factors that attracted burglars to specific homes, as well as those protective devices that were most effective at preventing burglaries. Researchers and sworn police staff interviewed more than 300 victims and suspects, conducted more than 100 street-view environmental assessments, and reviewed over 1,000 incident reports of burglaries committed against single-family homes.”
Please list and explain three (3) of the findings from this study and write at least two (2) complete paragraphs with DIFFERENT in-text citations on each discovery.
SafeAssign score is no more than 30%
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The specific course
learning outcomes associated with this
assignment are:
• Analyze financial statements
using financial ratios.
• Analyze and evaluate
cash flows
over time.
• Use technology and
information resources to research issues
in financial
management.
• Write clearly and
concisely about financial management using
proper writing mechanics.
This project requires that
you conduct
a financial
analysis of two, comparable organizations.
You may select any organizations that produce publicly available
financial statements employing IFRS or U.S.
GAAP (both
companies must follow the same
GAAP). Let your professor know
which two companies you plan to
study before the end of
Week 2,
as your
selection must be approved. The
professor reserves the right
to limit
the number
of students
comparing the same two
organizations. Assignment:
1. Carefully review
the annual
reports for both organizations. Comment on what approach
each company has taken
in reporting
to its
shareholders. (This requirement is purposely broad to give you the
freedom to talk about anything
that comes
under the broad title of
“reporting to shareholders”).
2. Prepare
a ratio
analysis for both companies including
a trend
analysis for three years.
Comment on the significance of the
ratios for each company (do
they indicate
that things
are all right, do they suggest
that problems
exist, or is it likely
that problems
will occur
in the future?). Comment specifically on the similarities and differences among the
ratios calculated for both
companies and comparison to any
benchmark.
3.Prepare an analysis
of the
cash flow
statements for both companies.
4. List
and discuss
the importance
of the
two most
significant accounting policies adopted
by the two organizations (you should
select the same two policies
for both
organizations). Explain the options
selected by both companies and
comment on any differences that
you see. Explain what other policies
the organizations
could have selected and state
why you think they selected one
policy over another.
5. Provide the URL’s for
each company’s
Annual Report. Your assignment should adhere
to these
guidelines:
• Write in a
logical, well-organized conventional
business style. Use Times New
Roman font size 12 or similar,
double space, and leave ample
white space per page.
• All references must
follow JWMI style guide and
works must be cited appropriately.
Check with your
professor for any additional instructions
on citations.
• On the first
page or
in a
header, include the title of
the assignment,
the student’s
name, the professor’s name, the course
title, and the date. Reference
pages are not included in
the assignment page length.
• Faculty members have
discretion to penalize for assignments
that do
not follow
these guidelines. Check with
your individual
professor if you feel the
assignment requires a much longer or
shorter treatment than recommended.
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Remember,
the cases are graded per the rubric. Any analysis details should be covered in
an appendix. The BoD would want your recommendations with the proper
support. Do not go to the Internet to find, for example, a SWOT analysis
and use it for your case. You are expected to do the research and develop
your own strategic analysis.
In doing
your cases you will need a minimum of five references outside the Case material
from Thompson. The Thompson information is to get you started. (Do not
use just the data from the case.) One of the references should be the company’s
latest 10K report. Wikipedia and QuickMBA type sources do not count.
Certainly do not use websites that develop term papers or do strategy analysis
on these cases and publish them. Use current business websites to find out
about recent developments.
The case
study analysis allows you to apply your knowledge to the real world. Your goal
is to identify the major problem confronting the subject company and provide a
strategic solution for the problem. Each of the companies that you will be
studying faces different situations in the marketplace. Your analysis of the
case using strategic management tools and tools that you have learned in other
classes will allow you to interpret what is going on in the companies in the
marketplace. To fully understand the case you will need to collect data and
interpret it. You must also isolate the critical issues that the company
faces. Remember that in the words of Lord Kelvin, “that anything
that cannot be expressed in numbers represents knowledge that is of a poor and
uncertain kind.” You will have to get into the numbers, ratios, annual
performance change, etc.
After
identifying the critical issues you can generate alternatives to address the
company’s competitive situation. Evaluating these alternatives allows an
organization to select one course of action. With a course of action defined
the strategic manager can then provide a plan for implementation this is what
you are to do on the case studies. Always refer to the rubric for the critical
points to cover. The format for the case studies should be as follows.
In addition
to the APA cover page, you need a one page, single
spaced executive summary for the case as noted below. This one-page
report should use headings and subheadings to identify the critical issues.
Begin with your understanding of the situation in a problem statement. Follow
this with a concise presentation of your analysis and the alternatives you see.
Recommend one course of action and support that recommendation with facts and
other information, such as competitor’s moves. The last item is presents a plan
for implementation. After the one-page summary you proceed with the body of
your presentation. The summary page should encapsulate your understanding
to the problems facing the company, a brief summary of the strategic analysis,
financial analysis, the alternatives considered and a single recommendation
with an implementation plan.
After the
executive summary page, you are to use standard APA formatting and a 4 to 5 page expansion upon the points you have
made in the executive summary. Tables, charts, graphs, etc. are to be put in
the appendix and referenced from the body of your paper. Deductions may be taken for papers where the body is longer
than six pages. Remember, in management you must get your thoughts
across quickly if you expect your work to be read. Long reports generally wind
up in a stack awaiting reading at some future date (which never comes).
Case Study Report Format:
Your report should include:
I.
NSU Cover page (1 page in length). It will present the name of the
case and the author(s) of the report.
II.
Executive Summary (1 page in length).
The Executive Summary is a concise overview of the report. The Case Study
Report should be written from the perspective of an
outside consultant, writing to the Board of Directors of the firm. It notes the essential points of the report
and should have the following sections:
A.
Problem Statement: State the main
problem facing the firm (or industry) in one, succinct sentence.
B.
Analysis: Summarize the main
findings of your analysis. You may use bullet points, bold, italics – any
means to convey and highlight the key factors you have determined based on your
analysis. Don’t repeat items from the body of your report like the SWOT.
Summarize the major issues.
C.
Alternatives: State briefly
(one sentence or a bullet point each) 2 or 3 alternative courses of action that
could be implemented
D.
Recommendation: Choose one
course of action and support your choice.
E.
Implementation: Briefly (2 or
3 sentences) present how the plan would be implemented. This tests the
viability of the choice. For example, your plan would demonstrate that
the company has the people, financial resources and time to implement your
recommendation.
These bullets should appear in your
paper. The following is a precise format of the Case Studies.
FORMATTING for Executive Summary:
· Single-space
· One inch all margins
·
Use bullet points, lists, or other
means to convey information briefly. Further explanation can be found in
the main body of the report.
·
Use headings and subheadings to
organize the material in an easy to read and understandable manner that
highlights the essential points of your analysis.
·
Do not include a summary or overview
of the firm in your report. All parties are knowledgeable and need no
background presented.
FORMATTING
for the body of the report
Double-spaced
· Page numbers
· One inch all margins
· All responses should be in full sentences and paragraph
form. Bullets or lists should be explained in the text.
· Appendices should be explained in text, numbered and labeled
· No grammar or spelling mistakes
The body of your paper should be in standard APA
format, with appropriate
references.
Remember that cases are graded per the rubric.
The Case Study rubric can be found in the Rubric file.
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In this web research assignment, you
will research a company that uses supply chain management (SCM) and look at how
their organizational profitability is affected by it.
Research a company that uses supply
chain management. Be sure to review your lessons and assigned readings. Write a
1-page (250-word) paper. Include the following in your paper:
·
A description of the company you researched ·
An explanation of how they use
supply chain management
·
A brief explanation of how supply chain management affected the organization’s
profitability CSU requires that students use the APA style for papers and
projects.
Therefore, the APA rules for
formatting, quoting, paraphrasing, citing, and listing of sources are to be
followed.
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This question focuses on Hillary
Clinton and Donald Trump. Pick one economic policy and then one foreign policy
from each candidate. Tell us in some depth what the policy is and to what
extent it has the backing of the party, certain voters (young/old, poor/wealthy,
minority/majority, etc) and interest groups (name at least one specific
one). Tell us if the NYT has shown bias when covering this policy (give
me a specific NYT article from this quarter) and has that been typical of other
media. Also cover in some detail economic ramifications from both
policies. Finally, tell us if you think these issues will help the
candidate to win the election in Nov. 2016 Why or why not?
-You
should answer every part of the question in an essay format.
-I
want a 6-7 pages (300 words per page) double spaced for the question.
-You
should review New York Times to help you collect research on each question.
-Be
sure to keep careful track of your sources with a full bibliography at the end
of your essay–use a short version of your source in parentheses to show which
part of your paper is connected to which source. (APA format)
-I
expect you to use at least two serious, academic web sites (it is okay if it is
the New York Times or Washington Post) in addition to your text.
-Due 30 hours from now.
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As you complete this course and the
program, it is time to look ahead at the critical issues facing the criminal
justice system. Many of today’s critical issues have either arisen or worsened
as a result of the 9/11 attacks. This assignment will require you to build on
your assignment by applying the concepts of the course to the following four
areas:
Using the Internet, research and analyze a major
national-level street gang, such as MS-13 or the Bloods. Describe
the challenges such gangs present to law enforcement. Also, analyze how
theories such as social disorganization and strain theory describe factors
that lead juveniles to join such gangs.
Another key issue is the use of deoxyribonucleic acid
(DNA) evidence to exonerate wrongfully-convicted offenders. Advances in
technology in recent years have allowed investigators to use old crime
scene evidence to prove the innocence of some death-row inmates. For this
portion of the assignment, describe the efforts being made by citizens
outside the criminal justice system to ensure that innocent people are not
wrongfully executed. Be sure to include the “Innocence Project.”
The above issue raises the question of how innocent men
and women might have been convicted in the first place. For the third
portion of this assignment, analyze and discuss the most common causes of
wrongful convictions.
For the final part of this paper, examine a post-9/11
critical issue that corresponds to your area of interest. Once you have selected
an issue:
How the community influences this issue?
Are the lawmakers and politicians addressing the issue
appropriately?
Have any improvements been made in recent years?
Given what you have learned throughout his program,
what are your thoughts on the issue?
Some issues you might wish to choose may include the
President’s use of drones to kill the US citizens suspected of terrorism
without due process; the use of GPS devices and
“sneak-and-peek” searches to investigate suspects;
cyber-attacks from foreign countries; the use of Supermax prisons to
house convicted terrorists; legislation to restrict private ownership of
certain types of guns.
Provide the answers in 5–6 pages
Microsoft Word document.
Support your responses with
examples.
Cite any sources in APA format.
GRADING
Described the unique challenges
presented by a well-organized street gang and
applied criminological theories to
explain how juveniles are drawn to such gangs.
Described the efforts made by
citizens outside the criminal justice system to ensure that innocent people are
not wrongfully executed.
Discussed the most common causes of
wrongful convictions.
Analyzed and discussed a post-9/11
critical issue in the Criminal Justice System.
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