Social Media

Social marketing is the adaptation of marketing practices to programs designed to influence the voluntary behavior of target groups in order to improve their personal welfare and that of the society to which they belong(Gillespie& Hennessey, 2016). For this assignment choose a global cause you know of, are passionate about , or interested in learning more about. For example global causes and what has been done, please reference WPP’s  website. WPP is a global marketing firm based in the UK.

In this case study you should 

1. Introduce the social cause and share general information about the cause and what has been done to overcome any issues .

2.Determine who the target market is for your social marketing program would be and share information (including  demographics) about the target maeket.

3. Share what the messaging should be to the target market

4.Outline three channels for dissemination of this message 

5. Create a sample twitter post to promote the social marketing being used 

6. Indicate what he success measures for this social marketing cause would be ( be specific)

Papers must be 4-5 pages (not counting cover page and references )Tyoed in APA format

FORMAT.;

1.Introduction

2.Target market Description

3. Social marketing mesaging

4.Marketing channels used to communicate message

5. Twitter post

6.Sucess Measures

7. References

 
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MGT415

  • In Week One, you will choose a generic organization (manufacturing plant, hospital, etc.).  Assume that you are a hired consultant for this organization.  You have been asked by the president of the organization to prepare a background paper on the results of your research and to make recommendations to improve group productivity in the organization.
  • Your research has identified the following problems:
  • Role conflicts within groups
  • Communication problems among group members
  • Lack of cohesiveness in groups with diverse members
  • Excessive intergroup conflict
  • In a 8-10 page paper, include the following:
  • Introduction – clear explanation of the type of organization
  • Explanation of how each problem could impact a group’s productivity (use examples to illustrate points)
  • Recommendations to resolve each problem
  • Suggestions, based on your knowledge of group dynamics, for a company-wide training program on best practices for group productivity
  • Conclusion/Summary
  • Writing the Final Paper
  • The Final Paper:
  • Must be 8-10 pages in length, and formatted according to APA style as outlined in the Ashford Writing Center.
  • Must include a title page with the following:
  • Title of paper
  • Student’s name
  • Course name and number
  • Instructor’s name
  • Date submitted
  • Must begin with an introductory paragraph that has a succinct thesis statement.
  • Must address the topic of the paper with critical thought.
  • Must end with a conclusion that reaffirms your thesis.
  • Must document all sources in APA style, as outlined in the Ashford Writing Center.
  • Must include a separate reference page, formatted according to APA style as outlined in the Ashford Writing Center.
  • Must use at least six scholarly sources, in addition to the course text.
 
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Research

Instructions

Evaluate how well the targeted firm is addressing the best practices gained from your findings.  Be sure to integrate the concepts learned throughout this course into your paper.

Support your paper with minimum of five (5) resources. In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included.

Length: 12-15 pages not including title and reference pages

Your paper should demonstrate thoughtful consideration of the ideas and concepts presented in the course and provide new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards

 
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Week 6 Discussion

select one of the following types of costs: sunk costs, opportunity costs, or accounting costs, and think about a scenario where this type of cost was important for informing decision making. Think about another scenario where this type of cost was important for furthering stakeholder agendas.

By Day 3

Post the following:

  • Provide an explanation of a scenario of how the type of cost you have selected (sunk, opportunity, or accounting) has impacted an organizational decision.
  • Provide an explanation of a scenario of how the type of cost you have selected (sunk, opportunity, or accounting) may be used to further stakeholder agendas.

300 words in APA format

 
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IRA

Bob and Lisa are both married, working adults. They both plan for retirement and consider the $2,000 annual contribution a must.

First, consider Lisa’s savings. She began working at age 20 and began making an annual contribution of $2,000 at the first of the year beginning with her first year. She makes 13 contributions. She worked until she was 32 and then left full time work to have children and be a stay at home mom. She left her IRA invested and plans to begin drawing from her IRA when she is 65.

Bob started his IRA at age 32. The first 12 years of his working career, he used his discretionary income to buy a home, upgrade the family cars, take vacations, and pursue his golfing hobby. At age 32, he made his first $2,000 contribution to an IRA, and contributed $2,000 every year up until age 65, a total of 33 years / contributions. He plans to retire at age 65 and make withdrawals from his IRA.

Both IRA accounts grow at a 7% annual rate. Do not consider any tax effect.

Write a two to three (2-3) paragraph summary in which you:

  • Create a chart summarizing the details of the investment for both Bob and Lisa.
  • Explain the results in terms of time value of money.
 
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Case Study 2: S&S Air Goes Public

Mark Sexton and Todd Story have been discussing the future of S&S Air. The company has been experiencing fast growth, and the two see only clear skies in the company’s future. However, the fast growth can no longer be funded by internal sources, so Mark and Todd have decided the time is right to take the company public. To this end, they have entered into discussions with the investment bank of Crowe & Mallard. The company has a working relationship with Renata Harper, the underwriter who assisted with the company’s previous bond offering. Crowe & Mallard have assisted numerous small companies in the IPO process, so Mark and Todd feel confident with this choice. Renata begins by telling Mark and Todd about the process. Although Crowe & Mallard charged an underwriter fee of 4 percent on the bond offering, the underwriter fee is 7 percent on all initial stock offerings of the size of S&S Air’s offering. Renata tells Mark and Todd that the company can expect to pay about $1,800,000 in legal fees and expenses, $12,000 in SEC registration fees, and $15,000 in other filing fees. Additionally, to be listed on the NASDAQ, the company must pay $100,000. There are also transfer agent fees of $6,500 and engraving expenses of $520,000. The company should also expect to pay $110,000 for other expenses associated with the IPO. Finally, Renata tells Mark and Todd that to file with the SEC, the company must provide three years’ audited financial statements. She is unsure about the costs of the audit. Mark tells Renata that the company provides audited financial statements as part of the bond covenant, and the company pays $300,000 per year for the outside auditor.

a. At the end of the discussion, Mark asks Renata about the Dutch auction IPO process. What are the differences in the expenses to S&S Air if it uses a Dutch auction IPO versus a traditional IPO? Should the company go public through a Dutch auction or use a traditional underwritten offering?

b. During the discussion of the potential IPO and S&S Air’s future, Mark states that he feels the company should raise $75 million. However, Renata points out that if the company needs more cash in the near future, a secondary offering close to the IPO would be problematic. Instead, she suggests that the company should raise $90 million in the IPO. How can we calculate the optimal size of the IPO? What are the advantages and disadvantages of increasing the size of the IPO to $90 million?

c. Many employees of S&S Air have shares of stock in the company because of an existing employee stock purchase plan. To sell the stock, the employees can tender their shares to be sold in the IPO at the offering price, or the employees can retain their stock and sell it in the secondary market after S&S Air goes public. Todd asks you to advise the employees about which option is best. What would you suggest to the employees?

d. 5 years after IPO, S&S Air is planning to raise fresh equity capital by selling a large new issue of common stock. S&S Air is currently a publicly traded corporation, and it is trying to choose between an underwritten cash offer and a rights offering (not underwritten) to current shareholders. S&S Air management is interested in minimizing the selling costs and has asked you for advice on the choice of issue methods. What is your recommendation and why?

  • Case write-ups should be 1.5 – 3 pages in MS word format (minimum 500 words without the questions), double-spaced, and 12 font size in Times New Roman. After answering ALL 4 questions (a, b, c, d), you will be able to find the total number of words at the status bar at the bottom of the Word window – Exclude the questions!!.
  • APA citation for sources provided (With a minimum of 3 references, but no more than 10 references). The sources are of high quality (books, journal articles, reputable business magazines, professional association publications, government websites etc).
 
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Research Papers

For this assignment, you will research and analyze a communication theory. Your paper should be at least 1,750- to 2,100 words, use at least four authoritative sources of which at least two are peer-reviewed journal articles, be written in third person, take a scholarly tone, and reflect APA format and documentation rules.

Here are some reflection questions to get your started:  

  • Why were you drawn to this theory?  What captivated you to want to write about it?  
  • What have you learned about the theory?  
  • How do you relate to it?  Have you seen it used in the media, such as in news coverage, speeches, political advertisements or commercials for products?  
  • Is the theory still applicable today?  Does it still have meaning?  How is it reflected in the workplace? In the social setting?
  • What have the critics said about the theory?   

Make sure to use in-text citations and end-of-text references in APA style.  

 
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Discussion

  1. Present Valuation of Financial and Banking Institution –

Post the results of the valuation that you prepared of a financial and banking institution. 

What are the results of the valuation analysis?  What is the range of estimated value for 1 standard deviation above and below your best estimate?

What special problems were encountered in the valuation?

  • Challenges of Firms With Negative, Low or Abnormal Earnings –
    What are some of the challenges, issues and *remedies* associated with valuing firms with negative, low or otherwise abnormal earnings?

Uses and Gratification Theory

For example, thinking back across the eight weeks of class, which concept, theory, and/or questions that we reviewed surprised or intrigued you the most? Why? 500 words

 
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International Business

QUESTION 1

  1. Discuss the risks that an international fast food restaurant, such as Subway, would have by operating abroad rather than just domestically. Include at least two factors or policies, and explain the impact of each.

    Your response should be at least 400 words in length.

QUESTION 2

  1. Discuss the advantages and risks for Ford Motor Company to engage in a nonequity joint venture.

    Your response should be at least 400 words in length.

Q3

 Describe a couple of products in your household that have been imported. Could a domestically made product have filled the need just as well? Can you describe any services that you use as being imported? 

Your response should be at least 150 words in length.

 
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Corporate Investment Analysis

“Business Risk and Analysis / Investment Valuation” Please respond to the following:

  • Determine whether a steel company or a retail food chain would have a greater business risk. Provide support for your rationale. 
  • Discuss why you would not expect all industries to have a similar relationship trend to the economy. Provide an example of two industries that have a different relationship to the economy and explain the difference. 

6

“Stock Markets and the Economy / Industry Analysis” Please respond to the following:

  • Assess the impact on the U.S. stock market when the Federal Reserve increases the money supply, and whether or not you believe the impact is predictable.
  • Describe an industry that you believe is in stage 2 of the industry life cycle. Provide evidence that supports your analysis.
 
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